Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago

Legal name: Goodwill Retail Services Inc

Nonprofit profile at a glance

EIN
392040239
IRS 990 coverage
2010–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Milwaukee, WI, US
Phone
(414) 353-6400
Rating
47
Verdict
MIXED
Rating confidence
Moderate
Sector
Human Services

Official website

Reported finances

Revenue
$224,598,805
Expenses
$227,702,208
Assets
$148,690,582
Liabilities
$109,595,108

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

15 people listed

Executive titles in this filing

  • JACQUELINE HALLBERG (PRESIDENT & CEO)
  • DAN MICHAEL (VICE PRESIDENT)
  • JASON BURNS (VICE PRESIDENT)
  • SHAWN MCCOURT (VICE PRESIDENT)

Highest reported compensation

  • JACQUELINE HALLBERG (PRESIDENT & CEO): $1,250,045 total reported compensation
  • JEFFREY DOCALAVICH (ASST. TREASURER): $777,870 total reported compensation
  • SCOTT DEXTER (CHIEF RETAIL OFFICER): $656,523 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Connecting people to work. Preparing people for life.

What it reported doing in 2025

Goodwill retail services, inc. ("goodwill retail") provides a source of income to promote the charitable mission of its parent corporation, goodwill industries of southeastern Wisconsin, inc., including that organization's numerous programs for providing training, employment, and supportive services for individuals with disabilities or disadvantages. Goodwill retail operated 76 stores and donation centers during 2025, providing employment opportunities and revenue to further goodwill's mission. Goodwill retail provides work opportunities for local residents, many of whom have barriers to employment. At the end of 2025, 5,290 people were employed. (continued on schedule o)

Operating model

Revenue model
Donor-supported. 98% of the money available for current operations came from contributions and gifts.
Distribution model
Grant intermediary. The nonprofit sent 100% of its reported program spending out as grants.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 11
  • Transparency & Controls: 68
  • Accountability: 91
  • Sustainability: 22
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 14.3%; rating input score 14
  • Program expense ratio: 10.7%; rating input score 11
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 81st percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 65th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -1.4%; rating input score 12; 12th percentile among comparable filings
  • Total-asset coverage ratio: 0.65; rating input score 20; 20th percentile among comparable filings
  • Liabilities to assets ratio: 0.74; rating input score 20; 20th percentile among comparable filings
  • Officer compensation ratio: 1.4%; rating input score 71; 71st percentile among comparable filings

Growth

  • Program expense growth: -0.9% per year; rating input score 0; 10th percentile among comparable filings
  • Revenue growth: 5.5% per year; rating input score 100; 46th percentile among comparable filings
  • Asset growth: 12.1% per year; rating input score 100; 77th percentile among comparable filings

Details

  • What they do: 4 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 14.3% of revenue deployed · 10.7% of spending went to programs
  • Governance: 4 of 4 board members independent · 7 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $24.5M in reported program spending
  • Leadership: top reported pay $1.3M · 15 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $8.9M reported
  • Consistency: 34 of 34 current checks pass
  • Schedules: 7 filed schedules · includes grants and executive pay
  • Filing history: 16 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Related organizations: 4 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 14/100.
  • High — Financial Efficiency: Program expense ratio scored 11/100.
  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • High — Sustainability: Operating margin scored 12/100.
  • High — Growth: Program expense growth scored 0/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 20/100.
  • High — Sustainability: Liabilities to assets ratio scored 20/100.