Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago
Legal name: Goodwill Industries of Southeastern Wisconsin Inc
Nonprofit profile at a glance
- EIN
- 390808491
- IRS 990 coverage
- 2010–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Milwaukee, WI, US
- Phone
- (414) 353-6400
- Rating
- 86
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Human Services
Reported finances
- Revenue
- $127,441,752
- Expenses
- $112,759,568
- Assets
- $247,721,056
- Liabilities
- $52,877,513
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
28 people listed
Executive titles in this filing
- JACQUELINE HALLBERG (PRESIDENT & CEO)
- NATHAN CASEY (SR VICE PRESIDENT MARKETING)
- SHAMIRAN CHALABI (VICE PRESIDENT FINANCE)
Highest reported compensation
- JACQUELINE HALLBERG (PRESIDENT & CEO): $1,250,045 total reported compensation
- JEFFREY DOCALAVICH (CFO/ASSISTANT TREASURER): $777,870 total reported compensation
- KENT WALTERS (SVP GW GREAT LAKES): $514,704 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Connecting people to work. Preparing people for life.
What it reported doing in 2025
Goodwill great lakesgoodwill provides food service, logistics support, and administrative services to the united states navy at naval station great lakes in Illinois. Goodwill great lakes provides work opportunities and skill development for individuals with significant disabilities through the abilityone program. Competitive wages and benefits, training, and an opportunity for career advancement are offered to the employees. In 2025, goodwill great lakes served more than 12.2 million meals to u.s. Navy sailors and recruits and goodwill great lakes employed nearly 1,193 people, including more than 500 individuals with significant disabilities. (continued on schedule o)goodwill offers a supportive environment for individuals with significant disabilities at great lakes who may otherwise face challenges finding and keeping opportunities to work. Goodwill's experience in rehabilitation enables the organization to provide appropriate accommodations to ensure that individuals with significant disabilities can perform their assigned job functions. Some examples are changes in work schedule or job function to accommodate disability-related issues, interpreters for people with hearing impairment, and mobility training for people with visual impairment or physical disabilities. Goodwill also supports its workforce with training that provides a way for employees to increase their knowledge, advance within goodwill, or move into competitive positions outside the organization. This support includes workshops, on-the-job technical training, one-on-one counseling/coaching sessions, career development and placement activities, and referral to community resources. Training topics include job retention skills and life skills, such as employer expectations, customer service, attendance, appearance, hygiene, communication, attitude, teamwork, time/anger/stress management, financial management, and self-empowerment. In addition to internal training programs, goodwill offers tuition reimbursement for courses taken through local educational institutions, and career advancement services that are available to our employees.
Operating model
- Revenue model
- Earned-program. 69% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 82
- Transparency & Controls: 92
- Accountability: 100
- Sustainability: 62
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 79.7%; rating input score 80
- Program expense ratio: 89.2%; rating input score 89
- Fundraising efficiency: $84.68 raised per $1 spent on fundraising; rating input score 74; 74th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 81st percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 65th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 11.5%; rating input score 74; 74th percentile among comparable filings
- Total-asset coverage ratio: 2.2; rating input score 53; 53rd percentile among comparable filings
- Liabilities to assets ratio: 0.21; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 4.1%; rating input score 29; 29th percentile among comparable filings
Growth
- Program expense growth: -0.4% per year; rating input score 0; 11th percentile among comparable filings
- Revenue growth: 0.5% per year; rating input score 100; 5th percentile among comparable filings
- Asset growth: 5.1% per year; rating input score 100; 36th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 2 operating locations identified
- Where the money goes: 79.7% of revenue deployed · 89.2% of spending went to programs
- Governance: 20 of 20 board members independent · 9 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $100.5M in reported program spending
- Leadership: top reported pay $1.3M · 28 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $22.8M reported
- Consistency: 39 of 39 current checks pass
- Schedules: 9 filed schedules · includes major donors, grants, executive pay, and related organizations
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 9 filed money-flow records
- Related organizations: 5 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Program expense growth scored 0/100.
- Review — Sustainability: Total-asset coverage ratio scored 53/100.
- High — Sustainability: Officer compensation ratio scored 29/100.