Willows Cottages
Nonprofit profile at a glance
- EIN
- 363531646
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Rockford, IL, USA
- Phone
- 8153161500
- Rating
- 79
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Supportive Housing for Older Adults
- Affiliation
- Christianity
Reported finances
- Revenue
- $14,893,318
- Expenses
- $14,770,704
- Assets
- $114,907,859
- Liabilities
- $92,068,239
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
16 people listed
Executive titles in this filing
- Frances Salinas (President & CEO)
Highest reported compensation
- Frances Salinas (President & CEO): $477,844 total reported compensation
- Brett Nelson (Chief Financial Officer): $208,080 total reported compensation
- Jeff Reinke (VP, Chief Advancement Officer): $115,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Willows cottages' mission statement is we promote active, secure lifestyles for seniors through ongoing personalized care. Willows cottages' cause statement is inspiring seniors to celebrate life.
What it reported doing in 2024
Willows cottages provides housing and related services for approximately 600 senior citizens with a policy to maintain residents that become unable to pay. Optional related services include laundry, housekeeping, meals, nursing, programming activities, transportation and chaplaincy. Willows cottages' purpose is to promote christian principles for the intellectual, moral, spiritual and physical development and improvement of persons of retirement age, including the promotion of harmony, health and happiness of such persons in accordance with willows cottages' mission statement we promote active, secure lifestyles for seniors through ongoing personalized care, and cause statement inspiring seniors to celebrate life.
Operating model
- Revenue model
- Other-operating. 100% of the money available for current operations came from other operating revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 86
- Transparency & Controls: 64
- Accountability: 86
- Sustainability: 56
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 92.1%; rating input score 92
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 90.9%; rating input score 91; 23rd percentile among comparable filings
- Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 0.8%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 7.78; rating input score 89; 89th percentile among comparable filings
- Liabilities to assets ratio: 0.8; rating input score 14; 14th percentile among comparable filings
- Officer compensation ratio: 0.1%; rating input score 92; 92nd percentile among comparable filings
Growth
- Program expense growth: 5.7% per year; rating input score 100; 47th percentile among comparable filings
- Revenue growth: 5.5% per year; rating input score 100; 48th percentile among comparable filings
- Asset growth: 2.7% per year; rating input score 100; 21st percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 92.1% of spending went to programs
- Governance: 10 of 11 board members independent · 7 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $13.6M in reported program spending
- Leadership: top reported pay $478K · 16 people listed · 0 of 6 pay-setting controls reported
- Consistency: 28 of 28 current checks pass
- Schedules: 6 filed schedules · includes executive pay
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Related organizations: 4 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- Review — Accountability: Governance controls: 2 of 9 not reported.
- Moderate — Sustainability: Operating margin scored 37/100.
- High — Sustainability: Liabilities to assets ratio scored 14/100.