Wesley Willows
Nonprofit profile at a glance
- EIN
- 362540488
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Rockford, IL, USA
- Phone
- 815.316.1500
- Rating
- 88
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Senior Citizens' Housing/Retirement Communities
- Affiliation
- Christianity
Reported finances
- Revenue
- $8,909,348
- Expenses
- $8,843,891
- Assets
- $50,824,908
- Liabilities
- $3,628,682
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
21 people listed
Executive titles in this filing
- Frances Salinas (President & CEO)
Highest reported compensation
- Frances Salinas (President & CEO): $477,844 total reported compensation
- Brett Nelson (Chief Financial Officer): $208,080 total reported compensation
- Linda Parson (NURSE MANAGER): $160,811 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Wesley Willows promotes active secure lifestyles for seniors through ongoing personalized care and provides a range of support across stages of life (including brain health and well-being initiatives). Welcome to Wesley Willows — a vibrant, modern community redefining what senior living can be. Our campus combines innovative brain health and well-being programs, beautiful residences and a full continuum of care that supports every stage of life. As a not-for-profit community, recognized by "Newsweek" as one of Illinois’ top 10 senior living communities since 2024, Wesley Willows leads with integrity, compassion and a progressive approach to wellness. Here, residents don’t just live — they thrive, surrounded by opportunity, friendship and peace of mind that lasts a lifetime. Wesley Willows is part of the Wesley Willows family of communities, which includes Wesley Willows, Peterson...
What it reported doing in 2024
Wesley willows provides housing and related services for approximately 150 senior citizens with a policy to maintain residents that become unable to pay. Related services include laundry, housekeeping, meals, nursing, programming activities, transportation and chaplaincy. Wesley willows' purpose is to promote christian principles for the intellectual, moral, spiritual and physical development and improvement of persons of retirement age, including the promotion of harmony, health and happiness of such persons in accordance with wesley willows' mission statement: we promote active, secure lifestyles for seniors through ongoing personalized care; and cause statement: inspiring seniors to celebrate life.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 89% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 92
- Accountability: 95
- Sustainability: 51
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 87.9%; rating input score 88
- Program expense ratio: 84.2%; rating input score 84
- Fundraising efficiency: $30.62 raised per $1 spent on fundraising; rating input score 69; 69th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 90.9%; rating input score 91; 21st percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 0.7%; rating input score 36; 36th percentile among comparable filings
- Total-asset coverage ratio: 5.75; rating input score 85; 85th percentile among comparable filings
- Liabilities to assets ratio: 0.07; rating input score 65; 65th percentile among comparable filings
- Officer compensation ratio: 18.7%; rating input score 14; 14th percentile among comparable filings
Growth
- Program expense growth: 4.5% per year; rating input score 100; 36th percentile among comparable filings
- Revenue growth: 1.5% per year; rating input score 100; 18th percentile among comparable filings
- Asset growth: 4.6% per year; rating input score 100; 32nd percentile among comparable filings
Details
- What they do: 1 operating location identified
- Where the money goes: 87.9% of revenue deployed · 84.2% of spending went to programs
- Governance: 10 of 11 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $7.4M in reported program spending
- Leadership: top reported pay $478K · 21 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $2.4M reported
- Consistency: 34 of 34 current checks pass
- Schedules: 7 filed schedules · includes major donors, grants, and executive pay
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 11 filed money-flow records
- Related organizations: 5 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 36/100.
- High — Sustainability: Officer compensation ratio scored 14/100.