Boot Campaign
Legal name: The Boot Campaign Inc
Nonprofit profile at a glance
- EIN
- 274980936
- IRS 990 coverage
- 2012–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Dallas, TX, US
- Phone
- 2142336519
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Fund Raising and Fund Distribution
Reported finances
- Revenue
- $3,128,460
- Expenses
- $3,427,400
- Assets
- $2,158,940
- Liabilities
- $58,282
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
17 people listed
Executive titles in this filing
- Shelly Kirkland (CEO)
Highest reported compensation
- Shelly Kirkland (CEO): $132,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Uniting Americans to honor and restore the lives of Veterans and military families through individualized, life-improving care.
What it reported doing in 2025
Boot Campaign shows gratitude for those who serve(d) and provides personalized care for veterans and military families to improve their quality of life. Boot Campaigns Health & Wellness program treats diverse health challenges as a result of service-connected post traumatic stress disorder (PTSD), traumatic brain injury (TBI), trauma based insomnia, chronic pain and self-medication. Boot Campaigns Seasons of Service Program supports families who are experiencing hardship by providing specially-curated care to alleviate stress and address compounded financial burdens facing veteran and active duty families.
Operating model
- Revenue model
- Donor-supported. 73% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 76% for direct work, and 24% for grants.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 92
- Transparency & Controls: 74
- Accountability: 100
- Sustainability: 26
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 92.1%; rating input score 92
- Fundraising efficiency: $18 raised per $1 spent on fundraising; rating input score 56; 56th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.3%; rating input score 93; 18th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: 1 of 8 controls in place; rating input score 12
- Claims monitoring procedures: Pass
- Requires narrative reports: Fail
- Conducts field audits: Fail
- May suspend future funding: Fail
- Requires financial reports: Fail
- Conducts site visits: Fail
- Requires grant agreements: Fail
- May require repayment: Fail
- Grant itemization coverage: 99.7%; rating input score 100; 45th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -9.6%; rating input score 10; 10th percentile among comparable filings
- Total-asset coverage ratio: 0.63; rating input score 21; 21st percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 68; 68th percentile among comparable filings
- Officer compensation ratio: 3.9%; rating input score 64; 64th percentile among comparable filings
Growth
- Program expense growth: 1.6% per year; rating input score 100; 18th percentile among comparable filings
- Revenue growth: 0.3% per year; rating input score 100; 9th percentile among comparable filings
- Asset growth: 6.2% per year; rating input score 100; 40th percentile among comparable filings
Details
- What they do: 4 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 100% of revenue deployed · 92.1% of spending went to programs
- Governance: 16 of 16 board members independent · 8 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $3.2M in reported program spending
- Leadership: top reported pay $132K · 17 people listed
- Consistency: 34 of 35 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes major donors, foreign activity, and grants
- Filing history: 14 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Money network: 13 filed money-flow records
- Related organizations: 11 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight: 7 of 8 not reported.
- High — Sustainability: Operating margin scored 10/100.
- Review — Financial Efficiency: Fundraising efficiency scored 56/100.
- High — Sustainability: Total-asset coverage ratio scored 21/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.