Rare
Nonprofit profile at a glance
- EIN
- 237380563
- IRS 990 coverage
- 2011–2024
- Forms available
- Form 990 2024, Form 990-T 2024
- Location
- Arlington, VA, USA
- Phone
- 7035225070
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Standard
Reported finances
- Revenue
- $42,894,830
- Expenses
- $38,546,039
- Assets
- $40,193,342
- Liabilities
- $12,599,885
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
40 people listed
Executive titles in this filing
- BRETT JENKS (CEO)
- CALEB MCCLENNEN (PRESIDENT)
- ANNA T BARTLETT (VICE PRESIDENT (THRU 6/30/24))
- CARYN PERRELLI (SR. VICE PRESIDENT)
- BRANDON SCHAUER (SR. VICE PRESIDENT)
- KEVIN GREEN (SR. VICE PRESIDENT)
Highest reported compensation
- BRETT JENKS (CEO): $722,091 total reported compensation
- CALEB MCCLENNEN (PRESIDENT): $482,960 total reported compensation
- NIELS CRONE (COO (THRU 4/25/25)): $434,447 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
See schedule o.
What it reported doing in 2024
Sustainable fisheries and farming - rare's coastal fisheries program, fish forever, uses an innovative behavior-centered approach to strengthen community-led coastal fisheries management and restore the marine ecosystems where more than 70% of marine life is found. Rare leverages biological, behavioral, and social sciences with partners and local leaders to sustain fisheries production, build coordinated advocacy among governments, and elevate coastal fishers' voices. Rare empowers local communities and governments to design, implement, and enforce a proven fisheries management system: managed access areas with no-take reserves (ma+r). This system balances people's sustainable use of coastal fishing waters with their protection. Smallholder farmers shape our global food system and economy. Through regenerative farming, farmers can create new social norms for sustainable farming. The results are incredible. We restore the soil, biodiversity flourishes, carbon remains in the ground, and we create better community climate resilience. Regenerative agriculture is a powerful solution to promote food security, climate resilience, and farmer livelihood.rare's regenerative agriculture program seeks to transform and reimagine how we farm for the future. We partner with farming communities in high-biodiversity ecosystems to shift to regenerative agriculture and more sustainable ranching practices. The program helps smallholder farmers create sustainable and long-term solutions for people, biodiversity, and the climate.with a science-based, behavior-centered approach paired with partnerships for scale, rare is working to normalize climate-friendly behaviors through the power of culture. Working with leading entertainment brands and nonprofit partners, rare is producing groundbreaking research into the potential of storytelling to shift audience perceptions of climate change and shift culture to make sustainability the norm.
Operating model
- Revenue model
- Donor-supported. 95% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 94% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 74
- Transparency & Controls: 78
- Accountability: 98
- Sustainability: 49
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 74.6%; rating input score 75
- Program expense ratio: 82.2%; rating input score 82
- Fundraising efficiency: $13.14 raised per $1 spent on fundraising; rating input score 46; 46th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.8%; rating input score 94; 17th percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: 4 of 8 controls in place; rating input score 50
- Claims monitoring procedures: Pass
- Requires narrative reports: Pass
- Conducts field audits: Fail
- May suspend future funding: Fail
- Requires financial reports: Pass
- Conducts site visits: Pass
- Requires grant agreements: Fail
- May require repayment: Fail
- Grant itemization coverage: 93.6%; rating input score 94; 23rd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 95.8%; rating input score 96; 29th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 10.1%; rating input score 68; 68th percentile among comparable filings
- Total-asset coverage ratio: 1.04; rating input score 37; 37th percentile among comparable filings
- Liabilities to assets ratio: 0.31; rating input score 45; 45th percentile among comparable filings
- Officer compensation ratio: 13.7%; rating input score 10; 10th percentile among comparable filings
Growth
- Program expense growth: 4.6% per year; rating input score 100; 38th percentile among comparable filings
- Revenue growth: 5.5% per year; rating input score 100; 48th percentile among comparable filings
- Asset growth: 3.3% per year; rating input score 100; 24th percentile among comparable filings
Details
- Where the money goes: 74.6% of revenue deployed · 82.2% of spending went to programs
- Governance: 23 of 24 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments · $31.7M in reported program spending
- Leadership: top reported pay $722K · 40 people listed · 3 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $1.5M reported
- Consistency: 37 of 39 current checks pass · 2 findings to review
- Schedules: 10 filed schedules · includes major donors, foreign activity, grants, and executive pay
- Filing history: 14 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 21 filed money-flow records
- Related organizations: 8 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Transparency & Controls: Foreign activity oversight: 4 of 8 not reported.
- Moderate — Financial Efficiency: Fundraising efficiency scored 46/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 37/100.
- High — Sustainability: Officer compensation ratio scored 10/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 45/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- Review — Transparency & Controls: Foreign grant itemization did not reconcile in the filed values.