Planned Parenthood of the Heartland Inc

Nonprofit profile at a glance

EIN
420727488
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
St Paul, MN, USA
Phone
6516965500
Rating
67
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Family Planning Centers

Official website

Reported finances

Revenue
$17,466,012
Expenses
$23,967,460
Assets
$5,340,721
Liabilities
$31,784,707

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

4 people listed

Executive titles in this filing

  • RUTH RICHARDSON (PRESIDENT & DIRECTOR)

Highest reported compensation

  • RUTH RICHARDSON (PRESIDENT & DIRECTOR): $527,164 total reported compensation
  • SHEILAHN DAVIS-WYATT (SECRETARY & COO): $349,799 total reported compensation
  • RANDY DRAGER (TREASURER & CFO): $315,879 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To provide, promote and protect reproductive and sexual health through health services, education and advocacy.

What it reported doing in 2024

- public affairs -public affairs staff in Nebraska engaged volunteers in over 1,300 hours of outreach, advocacy and engagement activities at health centers, on college campuses, and in the community during fy25. This includes patient escorting, grassroots advocacy, and tabling at outreach events. In Iowa, public affairs staff educated and mobilized supporters to engage on issues impacting reproductive health throughout fy25. Iowa staff engaged over 13,000 supporters through 1:1 meetings, days of action, and relational organizing.in fy25, our generation action program continued with specific focus on our primary program in lincoln. Student led groups prioritized handing out safer sex kits and building a campus community of advocates for sexual and reproductive healthcare. While our staff provide resources and guidance to student organizers, our goal is to support the students in executing their vision for the group. Iowa public affairs staff expanded youth and campus organizing program to six college campuses. Young iowans from our planned parenthood generation action campus chapters hosted events to engage their peers, offer sexual and reproductive health education to students, and build community connections. The Nebraska raz program continued in fy25 with the goal of building trust with latine communities to ensure that our policy advocacy, community engagement, and power building goals and events are relevant to the needs and interest of latine and spanish-speaking community members in Nebraska. This year we put additional focus on voter registration and educating communities about our telehealth services, which are now available in spanish. Staff in Iowa and Nebraska continue to engage patient storytellers through the health center advocacy program, both through health center advocacy tables in four health centers in Iowa and two in Nebraska that allow patients to sign up to participate in various advocacy and educational programming and through the speakers bureau program. In lincoln and omaha, public affairs staff continued to train supporters to volunteer as health center patient escorts at their respective health centers. A new patient escort program was launched in ames, Iowa.

Operating model

Revenue model
Mixed. Its operating money came from several sources; no one source provided a clear majority.
Distribution model
Direct operator. The filing allocates 94% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. A relatively small share of voting board members are independent and few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence.

Rating breakdown

  • Financial Efficiency: 84
  • Transparency & Controls: 71
  • Accountability: 47
  • Sustainability: 13
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 78%; rating input score 78
  • Fundraising efficiency: $5 raised per $1 spent on fundraising; rating input score 20; 20th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.7%; rating input score 100; 36th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 25%; rating input score 25; 6th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -37.2%; rating input score 2; 2nd percentile among comparable filings
  • Total-asset coverage ratio: 0.22; rating input score 5; 5th percentile among comparable filings
  • Liabilities to assets ratio: 5.95; rating input score 0; 0th percentile among comparable filings
  • Officer compensation ratio: 0.6%; rating input score 89; 89th percentile among comparable filings

Growth

  • Program expense growth: 2% per year; rating input score 100; 19th percentile among comparable filings
  • Revenue growth: -3% per year; rating input score 0; 3rd percentile among comparable filings
  • Asset growth: -4.5% per year; rating input score 0; 3rd percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 78% of spending went to programs
  • Governance: 1 of 4 board members independent · 7 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $18.7M in reported program spending
  • Leadership: top reported pay $527K · 4 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 4 contractors listed · $844K reported
  • Consistency: 33 of 33 current checks pass
  • Schedules: 10 filed schedules · includes major donors, grants, and executive pay
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Related organizations: 14 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Independent voting board scored 25/100.
  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • High — Financial Efficiency: Fundraising efficiency scored 20/100.
  • High — Sustainability: Operating margin scored 2/100.
  • High — Growth: Revenue growth scored 0/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 5/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Liabilities to assets ratio scored 0/100.