Pasadena Tournament of Roses Endowment
Nonprofit profile at a glance
- EIN
- 333555020
- IRS 990 coverage
- 2025–2025
- Forms available
- Form 990 2025, Form 990-N 2024
- Location
- Pasadena, CA, USA
- Phone
- 6264494100
- Rating
- 45
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Fairs
Reported finances
- Revenue
- $9,064,720
- Expenses
- $22,260
- Assets
- $8,754,969
- Liabilities
- $2,841
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- David Eads (CEO)
- Terry Madigan (President/Director (as of Jan 2026))
- Mark Leavens (President/Director (thru Jan 2026))
- Jason Melillo (Vice President/Director)
Highest reported compensation
- David Eads (CEO): $501,310 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Pasadena Tournament of Roses Endowment is an independent Section 501(c)(3) nonprofit organization whose charitable mission is to bring people together to celebrate the joy, hope, and possibilities of the New Year through iconic events like the Rose Parade and Rose Bowl Game. During the fiscal year, the Endowment conducted fundraising activities, received charitable contributions and donor pledge commitments, and invested and managed donor-restricted assets in furtherance of its charitable mission.
What it reported doing in 2025
The Endowment's purpose is to build and preserve a permanent source of funding to support the Endowment's charitable mission, including helping preserve the Rose Parade and the Rose Bowl Game for future generations.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- No current program activity. The filing reports no program spending for the current year.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
MIXED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 11
- Transparency & Controls: 65
- Accountability: 84
- Sustainability: 87
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 0%; rating input score 0
- Program expense ratio: 0%; rating input score 0
- Fundraising efficiency: $4,699.78 raised per $1 spent on fundraising; rating input score 99; 99th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 5 of 8 controls in place; rating input score 62
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Fail
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 99.8%; rating input score 100; 100th percentile among comparable filings
- Total-asset coverage ratio: 393.3; rating input score 100; 100th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 90; 90th percentile among comparable filings
- Officer compensation ratio: 254.2%; rating input score 0; 0th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 0% of revenue deployed · 0% of spending went to programs
- Governance: 5 of 5 board members independent · 5 of 8 filing controls reported
- Programs: 1 filed program accomplishment
- Leadership: top reported pay $501K · 8 people listed · 0 of 6 pay-setting controls reported
- Consistency: 17 of 17 current checks pass
- Schedules: 6 filed schedules · includes major donors and executive pay
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 0/100.
- High — Financial Efficiency: Program expense ratio scored 0/100.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- Review — Accountability: Governance controls: 3 of 8 not reported.
- High — Sustainability: Officer compensation ratio scored 0/100.