Pasadena Tournament of Roses

Legal name: Pasadena Tournament of Roses Association

Nonprofit profile at a glance

EIN
951725190
IRS 990 coverage
2014–2025
Official website data refreshed
Sep 2026
Forms available
Form 990 2025
Location
Pasadena, CA, USA
Phone
(626) 449-4100
Rating
88
Verdict
STRONG
Rating confidence
Moderate
Sector
Fairs

Official website

Reported finances

Revenue
$126,105,357
Expenses
$131,649,756
Assets
$66,314,279
Liabilities
$17,886,464

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

70 people listed

Executive titles in this filing

  • David Eads (Chief Executive Officer)
  • Terry Madigan (President)
  • Pam Knapp (Executive Vice President)
  • Ruth Martinez-Baenen (Vice President)
  • Greg Custer (Vice President)
  • James Ciampa (Vice President)

Highest reported compensation

  • David Eads (Chief Executive Officer): $501,310 total reported compensation
  • Kevin AshChief Administrative (Officer, Rose Bowl Game): $305,788 total reported compensation
  • Jeffrey Allen (Chief Financial Officer): $302,375 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Pasadena Tournament of Roses Association is a volunteer-driven, non-profit organization that brings people together to create premier events and entertainment celebrating the New Year. VOLUNTEER TO DECORATE FLOATS Experience the magic of the floats before they make their debut in the Rose Parade. During the final stages of preparation a variety of seeds, bark, fruits and vegetables, grasses and of course, flowers are being applied to the floats by experienced professionals as well as hard working volunteers. Community members and visitors are needed each year to decorate floats for the Rose Parade. Whether looking to participate as an organized group or individual, float builders are happy to have the help.

What it reported doing in 2025

Other Association Events: The Association, in its efforts to promote the City of Pasadena, its surrounding communities and its culture, organizes several events relating to the Rose Parade and Rose Bowl Game. These events consist of Floatfest (viewing of the floats on city streets after the parade is ended), Float Decorating (viewing of the floats in the final decoration stages), Bandfest (showcase of the Rose Parade bands at Pasadena City College), Equestfest (showcase of the Rose Parade equestrian units at the LA Equestrian Center), Rose Queen Announcement and Coronation Ceremony, and the Granddaddy Tailgate. It is the intent of the Association to provide an environment in which the benefits from the participation and contribution of a socially, culturally diverse membership, that is representative of the greater community, are reflected in its organization, structure, events, and activities.

Operating model

Revenue model
Other-operating. 98% of the money available for current operations came from other operating revenue.
Distribution model
Grant intermediary. The nonprofit sent 81% of its reported program spending out as grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 88
  • Transparency & Controls: 93
  • Accountability: 95
  • Sustainability: 21
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 96.6%; rating input score 97
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 94.1%; rating input score 94; 25th percentile among comparable filings
  • Pay-setting controls: 5 of 6 controls in place; rating input score 83
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.5%; rating input score 99; 47th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 65th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -4.4%; rating input score 7; 7th percentile among comparable filings
  • Total-asset coverage ratio: 0.5; rating input score 15; 15th percentile among comparable filings
  • Liabilities to assets ratio: 0.27; rating input score 60; 60th percentile among comparable filings
  • Officer compensation ratio: 2.4%; rating input score 54; 54th percentile among comparable filings

Growth

  • Program expense growth: 2.9% per year; rating input score 100; 22nd percentile among comparable filings
  • Revenue growth: 2.6% per year; rating input score 100; 19th percentile among comparable filings
  • Asset growth: 5.4% per year; rating input score 100; 38th percentile among comparable filings

Details

  • What they do: 1 operating location identified
  • Where the money goes: 100% of revenue deployed · 96.6% of spending went to programs
  • Governance: 52 of 52 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $127.2M in reported program spending
  • Leadership: top reported pay $501K · 70 people listed · 5 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $7.1M reported
  • Consistency: 39 of 40 current checks pass · 1 finding to review
  • Schedules: 7 filed schedules · includes major donors, grants, executive pay, and related organizations
  • Filing history: 12 filing years from 2014 to 2025
  • Contacts: How to reach this organization
  • Money network: 22 filed money-flow records
  • Related organizations: 11 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 7/100.
  • High — Sustainability: Total-asset coverage ratio scored 15/100.
  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
  • Review — Sustainability: Officer compensation ratio scored 54/100.