New Orleans & Company
Legal name: New Orleans and Company
Nonprofit profile at a glance
- EIN
- 720540607
- IRS 990 coverage
- 2011–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- New Orleans, LA, USA
- Phone
- 800-672-6124
- Rating confidence
- Limited
Reported finances
- Revenue
- $60,956,868
- Expenses
- $47,271,948
- Assets
- $111,028,005
- Liabilities
- $11,388,296
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
43 people listed
Executive titles in this filing
- WALTER LEGER III (PRESIDENT/CEO)
- KIM PRIEZ (SENIOR VICE PRESIDENT)
- ALICE GLENN (EXECUTIVE VICE PRESIDENT)
- KELLY SCHULZ (SENIOR VICE PRESIDENT)
- TAMMIE BOTELER (VICE PRESIDENT)
- JEREMY COOKER (SR. VICE PRESIDENT OF MARKETING)
Highest reported compensation
- WALTER LEGER III (PRESIDENT/CEO): $821,291 total reported compensation
- MARK ROMIG (SENIOR VP/CHIEF MARKETING): $389,131 total reported compensation
- STEPHANIE TURNER (SENIOR VP CONVENTION SALES): $386,910 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of new orleans & company is to inspire, promote and encourage travel to our city for the economic, social and community benefit of new orleans and its people. Through marketing, public relations, direct sales to leisure travelers, foreign and domestic, and through group sales of conferences, conventions, meetings and business events, we seek to generate revenue for businesses and for local and state government to support and sustain jobs and to help address challenges to high quality of life by building a stronger community in which to live, work and be educated.new orleans & company's core services are to ensure adequate visitation to support restaurants, retail establishments, accommodations, cultural attractions and all other businesses throughout the city, region and state. New orleans & company also provides funding to other organizations to support their initiatives for the ongoing and continued safety and quality of life for both residents and visitors.
What it reported doing in 2024
New orleans & company's sales and services teams sell, market, conferences, conventions, corporate meetings and major events. Teammembers travel throughout the united states and beyond year-roundmeeting with planners and decision makers actively bidding competitively with other destinations. Numerous major events hosted in new orleans & company communications & public relations team focuses on new orleans as a result of these efforts include ncaa/final four, super bowl, essence, miss universe and sugar bowl along with many others. They attend numerous industry shows to showcase and promote new orleans as a destination and bring in customers from all over the world to scout and site hotels, restaurants, venues, and many other organizations within the hospitality (continued on schedule o) industry. New orleans & company contacts many associations and corporate businesses to solicit facilities in new orleans; 81 conventions and meetings were booked by new orleans & company in 2024. The convention & sales team booked a total of 1,432,557 room nights in 2024.leisure tourism sales new orleans & company's leisure sales team sell, market, advertise and promote travel to new orleans as a destination for group travel whichincludes sales and promotion to travel agents, motorcoach bus groups, class, military and family reunions, church and youth groups, weddings, bachelor/bachelorette gatherings, girls' weekends, and any other reason to visit new orleans. The leisure sales team also works with representatives in united kingdom, germany, france, india, mexico and other countries periodically to promote new orleans as a destination for international visitors. Partnerships, which include marketing and advertising, are aligned with british airways to continue to promote flights to and from new orleans along with cruise lines to maintain ships at port for all to sail from our great city of new orleans.new orleans & company provided assistance to 10,446 travel agents in 2024 and booked a total of 566,268 room nights.
Operating model
- Revenue model
- Other-operating. 64% of the money available for current operations came from other operating revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 80
- Accountability: 100
- Sustainability: 72
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
- Pay-setting controls: 6 of 6 controls in place; rating input score 100
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: 100%; rating input score 100; 77th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 77th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 22.5%; rating input score 89; 89th percentile among comparable filings
- Total-asset coverage ratio: 2.35; rating input score 68; 68th percentile among comparable filings
- Liabilities to assets ratio: 0.1; rating input score 82; 82nd percentile among comparable filings
- Officer compensation ratio: 9.3%; rating input score 4; 4th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 10.3% per year; rating input score 100; 78th percentile among comparable filings
- Asset growth: 10.9% per year; rating input score 100; 74th percentile among comparable filings
Details
- What they do: 3 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 29 of 29 board members independent · 9 of 9 filing controls reported
- Programs: 3 filed program accomplishments
- Leadership: top reported pay $821K · 43 people listed · 6 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $11.6M reported
- Consistency: 14 of 14 current checks pass
- Schedules: 7 filed schedules · includes major donors, foreign activity, grants, and executive pay
- Filing history: 12 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 19 filed money-flow records
- Related organizations: 5 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- High — Sustainability: Officer compensation ratio scored 4/100.