Holland Home
Nonprofit profile at a glance
- EIN
- 381366927
- IRS 990 coverage
- 2010–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Grand Rapids, MI, USA
- Phone
- (616) 235-5000
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Residential Care & Adult Day Programs
Reported finances
- Revenue
- $92,827,632
- Expenses
- $91,941,220
- Assets
- $279,178,170
- Liabilities
- $241,319,709
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- Troy Vugteveen (CEO & President)
- Kimberly Smith (CEO, Care Resources)
- Sara Heethuis (Executive Director, Breton Woods)
Highest reported compensation
- Troy Vugteveen (CEO & President): $494,077 total reported compensation
- Adam Kinder (Chief Financial Officer): $292,975 total reported compensation
- David Tiesenga (Chief Strategy Officer): $277,272 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Holland Home brings a devoted commitment to serving older adults with compassion, dignity, and excellence.
What it reported doing in 2025
Provide nursing and residential care at two campuses located in greater Grand Rapids, Michigan to an average of approximately 1,350 residents each day, with the care being delivered in skilled nursing (approximately 120 per day), assisted living (approximately 250 per day) and independent living (approximately 980 per day). Of the approximately 250 residents in assisted living, the organization provides financial assistance to approximately 25% or 60 residents on average which amounts to $1.9 million in benevolence. In skilled nursing, the organization serves an average of 60 residents (50%) on Medicaid and 12 residents (10%) on Medicare. Amounts received from Medicaid do not cover the full cost of care and as a result, the organization provides approximately $3.6 million of uncompensated care. Total benevolence, either through assistance provided to those in assisted living or those on Medicaid receiving care in skilled nursing approximated $5.5 million in 2024.
Operating model
- Revenue model
- Other-operating. 61% of the money available for current operations came from other operating revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and some related-organization disclosures are missing.
Rating breakdown
- Financial Efficiency: 83
- Transparency & Controls: 84
- Accountability: 96
- Sustainability: 46
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 90.5%; rating input score 90
- Program expense ratio: 90.8%; rating input score 91
- Fundraising efficiency: $7.38 raised per $1 spent on fundraising; rating input score 20; 20th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 66th percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Scored; rating input score 0
Accountability
- Independent voting board: 93.3%; rating input score 93; 26th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 1%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 3.04; rating input score 69; 69th percentile among comparable filings
- Liabilities to assets ratio: 0.86; rating input score 14; 14th percentile among comparable filings
- Officer compensation ratio: 2.4%; rating input score 54; 54th percentile among comparable filings
Growth
- Program expense growth: 3.3% per year; rating input score 100; 24th percentile among comparable filings
- Revenue growth: 3% per year; rating input score 100; 23rd percentile among comparable filings
- Asset growth: 1.4% per year; rating input score 100; 8th percentile among comparable filings
Details
- What they do: 7 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 90.5% of revenue deployed · 90.8% of spending went to programs
- Governance: 14 of 15 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $83.5M in reported program spending
- Leadership: top reported pay $494K · 22 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $6.9M reported
- Consistency: 47 of 47 current checks pass
- Schedules: 8 filed schedules · includes major donors, executive pay, and related organizations
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 8 filed money-flow records
- Related organizations: 12 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.
- High — Financial Efficiency: Fundraising efficiency scored 20/100.
- High — Transparency & Controls: Related-party transparency scored 0/100.
- Moderate — Sustainability: Operating margin scored 37/100.
- High — Sustainability: Liabilities to assets ratio scored 14/100.
- Review — Sustainability: Officer compensation ratio scored 54/100.
- High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.