Bethany Home Inc

Nonprofit profile at a glance

EIN
390868849
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
Waupaca, WI, USA
Phone
7152585521
Rating
88
Verdict
STRONG
Rating confidence
Moderate
Affiliation
Christianity

Official website

Reported finances

Revenue
$17,207,962
Expenses
$17,425,682
Assets
$22,200,024
Liabilities
$22,868,068

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

13 people listed

Executive titles in this filing

  • BARB CONRADT (PRESIDENT)
  • LORI CARLSON (VICE-PRESIDENT)
  • GREG REICHENBACH (ADMINISTRATOR/CEO)

Highest reported compensation

  • GREG REICHENBACH (ADMINISTRATOR/CEO): $137,927 total reported compensation
  • SHANNON SCHUELKE (DIRECTOR OF NURSING): $106,517 total reported compensation
  • MICHELE SLATER (DIRECTOR OF FINANCE): $84,480 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Bethany is a faith-based, non-profit senior living community proving a nurturing christian environment and continuum of care that responds to individual needs and choices at all life stages.

What it reported doing in 2024

Heartwood - community-based residential facility (cbrf): bethany home, inc. Also operates heartwood, a 49-bed building that provides supportive living services and assisted living to residents of waupaca county and the immediate surrounding area. As of september 30, 2025, bethany heartwood had 27 rooms rented as a registered community based residential facility. Bethany pines cbrf accepts residents who pay privately and those who are on a family care plan. As of september 30, 2025, 74% of the residents were in the community based residential facility under the family care program.the services provided by heartwood cbrf make it possible for its residents to remain in a homelike atmosphere for a longer period of time and delays, and in many cases eliminates entirely, their entrance into a nursing home. The services that heartwood cbrf provides to our residents include:*tasty and nutritious meals*help with laundry and housekeeping needs*assistance as needed with activities of daily life, including bathing, dressing, toileting, ambulating, and transferring*medication monitoring and delivery*recreational activities*spiritual counseling*activities of daily living*medication pass*clinical assessments*monitoring*transferring if/when necessary*social work and rn servicesthe residents of heartwood cbrf also receive priority admission to bethany home if their health conditions change and they require skilled care nursing services. This feature of our continuum of care gives the heartwood cbrf residents a real sense of security, because they know that we will continue to care for them, even when their needs become greater. Heartwood cbrf building is connected to bethany home by an enclosed, heated, air-conditioned walkway. This feature makes it very easy and convenient for residents of heartwood cbrf to frequently visit their spouses and/or friends whom live in bethany home. This easy access to their loved one in the nursing home has helped many of our heartwood cbrf residents to better deal with the guilt that is so often associated with having to place a spouse or other loved one in a nursing home.

Operating model

Revenue model
Other-operating. 98% of the money available for current operations came from other operating revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 100
  • Accountability: 91
  • Sustainability: 35
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 93.6%; rating input score 94
  • Program expense ratio: 92.4%; rating input score 92
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -1.3%; rating input score 26; 26th percentile among comparable filings
  • Total-asset coverage ratio: 1.27; rating input score 45; 45th percentile among comparable filings
  • Liabilities to assets ratio: 1.03; rating input score 5; 5th percentile among comparable filings
  • Officer compensation ratio: 1.9%; rating input score 78; 78th percentile among comparable filings

Growth

  • Program expense growth: 5.6% per year; rating input score 100; 46th percentile among comparable filings
  • Revenue growth: 4.8% per year; rating input score 100; 42nd percentile among comparable filings
  • Asset growth: 8.2% per year; rating input score 100; 56th percentile among comparable filings

Details

  • Where the money goes: 93.6% of revenue deployed · 92.4% of spending went to programs
  • Governance: 9 of 9 board members independent · 7 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $16.1M in reported program spending
  • Leadership: top reported pay $138K · 13 people listed
  • Highest-paid contractors: 2 contractors listed · $1M reported
  • Consistency: 34 of 34 current checks pass
  • Schedules: 6 filed schedules · includes major donors and related organizations
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • High — Sustainability: Operating margin scored 26/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 45/100.
  • High — Sustainability: Liabilities to assets ratio scored 5/100.