YMCA 360 Studios Inc (2311-SO1)

Nonprofit profile at a glance

EIN
862079256
IRS 990 coverage
2022–2025
Forms available
Form 990 2025
Location
Wichita, KS, USA
Phone
3162199622
Rating
72
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Young Men's or Women's Associations

Official website

Reported finances

Revenue
$2,409,643
Expenses
$2,294,627
Assets
$502,603
Liabilities
$1,882,129

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • Ronn McMahon (Board Chair / YMCA of Wichita CEO)

Highest reported compensation

  • Ronn McMahon (Board Chair / YMCA of Wichita CEO): $553,976 total reported compensation
  • Shelly Hammond (Treasurer / YMCA of Wichita CFO): $232,354 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

YMCA360 is an on-demand video platform for the YMCA community. YMCA360 offers group exercise classes, youth sports training, well-being classes and more to serve YMCA members wherever they are. YMCA360 brings to life the people, places and programs of the YMCA.

What it reported doing in 2025

YMCA 360 Studios, Inc. (YMCA 360) is a social services organization dedicated to supporting the mission of the YMCA, which puts Christian principles into practice through programs that promote healthy lifestyles, strong families and positive youth development to build health spirit, mind and body for all. YMCA 360 does this via our on-demand video platform, designed to bring to life the people, places and programs of the YMCA. YMCA members can experience healthy living for all, wherever they are, whenever they want. YMCA 360 is formed as a charitable and educational organization within the meaning of Internal Revenue Code (IRC) §501(c)(3). YMCA 360 is formed to further the YMCA's charitable core mission in the digital age through development of, and ongoing creation of content for, the YMCA 360 digital platform. YMCA 360 is available to members of all participating YMCAs, through a variety of platforms: * Website, located at: www.ymca360.org * Streaming services such as AppleTv, AndroidTV and Roku * An InStudio platform that YMCAs can install in their facilities with an iPad and AppleTV device * Mobile app via Apple and Android Users receive access to YMCA 360 as part of their membership to their local YMCA. YMCA 360 can also be purchased as a standalone service through a local YMCA, providing access to the digital platforms plus limited YMCA facility services, depending on the YMCA member's location. At the end of 2025, there were approximately 250 YMCAs from across the U.S. that were providing YMCA 360 to their members. YMCA 360 expands the charitable reach of the YMCA by providing access to YMCA activities to all members - free of charge - anywhere, anytime. New members joining a YMCA can experience classes at home before trying them out in a facility. Members traveling for work can stay physically active and connected to their local instructors while traveling or during a time when local rules and ordinances may prohibit in person gatherings. Active older adults who may be unable to visit their local YMCA can still be active at home. Volunteer coaches can learn sports drills to help with coaching their youth sports teams. Youth who may be educated at home can supplement their education or stay physically active through youth-oriented classes. YMCA 360 allows the YMCA to connect with its members wherever they are located. Content offered on the platform consists of a wide variety of programs, designed to supplement the same programs offered by YMCAs at their physical locations. Therefore, content includes, but is not limited to: * Fitness and group exercise activities (for all age groups) * Youth sports drills, education, and training; * Nutrition classes; * Parkinson's support; * STEM activities for youth; * Visual and performing arts; and * Mental health and wellbeing activities. The digital platform also provides features that assist participating YMCAs in delivering these services, such as class scheduling and reservations, and information on instructors and staff. Again, this is just a short list of the overall available educational and health-related programming provided through local YMCA's and the YMCA 360 programming.

Operating model

Revenue model
Other-operating. 97% of the money available for current operations came from other operating revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 77
  • Transparency & Controls: 64
  • Accountability: 81
  • Sustainability: 29
  • Growth: 80

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 85.4%; rating input score 85
  • Program expense ratio: 89.1%; rating input score 89
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 91.7%; rating input score 92; 9th percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 83.3%; rating input score 83; 17th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 4.8%; rating input score 42; 42nd percentile among comparable filings
  • Total-asset coverage ratio: 0.22; rating input score 6; 6th percentile among comparable filings
  • Liabilities to assets ratio: 3.74; rating input score 0; 0th percentile among comparable filings
  • Officer compensation ratio: 3.5%; rating input score 67; 67th percentile among comparable filings

Growth

  • Program expense growth: 6.6% per year; rating input score 100; 44th percentile among comparable filings
  • Revenue growth: 13.7% per year; rating input score 100; 76th percentile among comparable filings
  • Asset growth: -22.9% per year; rating input score 0; 0th percentile among comparable filings

Details

  • Where the money goes: 85.4% of revenue deployed · 89.1% of spending went to programs
  • Governance: 5 of 6 board members independent · 7 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $2M in reported program spending
  • Leadership: top reported pay $554K · 7 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 4 contractors listed · $1.2M reported
  • Consistency: 30 of 31 current checks pass · 1 finding to review
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 4 filing years from 2022 to 2025
  • Contacts: How to reach this organization
  • Related organizations: 3 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 6/100.
  • Moderate — Sustainability: Operating margin scored 42/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Liabilities to assets ratio scored 0/100.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.