WSL Pure

Nonprofit profile at a glance

EIN
475161428
IRS 990-EZ coverage
2024–2024
Forms available
Form 990 2023, Form 990-EZ 2024, Form 990-N 2015
Location
Marina Del Rey, CA, USA
Rating
79
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Single Organization Support

Reported finances

Revenue
$187,760
Expenses
$355,705
Assets
$357,026
Liabilities
$27,452

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

7 people listed

People named in this filing

  • Michael Anders (Director)
  • Peter de Menocal (Director)
  • David Saltzman (Director)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

WSL PUREs mission is to inspire educate and empower ocean protection starting with the global surf community. WSL PURE does this through its partnership with the World Surf League WSL leveraging the global platform of the WSL to reach the surf community with educational and inspirational content focused on ocean conservation.

What it reported doing in 2024

WSL PURE identifies organizations through review of submitted budget proposals that live the mission of ocean conservation and education and in turn provides grants to these organizations to further WSL PUREs mission of ocean conservation and ocean education literacy

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Grant intermediary. The nonprofit sent 100% of its reported program spending out as grants.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. A relatively small share of total spending goes to programs and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 79
  • Transparency & Controls: 93
  • Sustainability: 28
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 96%; rating input score 96
  • Program expense ratio: 50.7%; rating input score 51

Transparency & Controls

  • Consistency checks: 92.3%; rating input score 92; 3rd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: -89.4%; rating input score 1; 1st percentile among comparable filings
  • Total-asset coverage ratio: 1; rating input score 59; 59th percentile among comparable filings
  • Liabilities to assets ratio: 0.08; rating input score 26; 26th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: -28.9% per year; rating input score 0; 1st percentile among comparable filings
  • Asset growth: 14.8% per year; rating input score 100; 72nd percentile among comparable filings

Details

  • Where the money goes: 96% of revenue deployed · 50.7% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $180K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 8 of 8 current checks pass
  • Schedules: 3 filed schedules
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: 3 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Program expense ratio scored 51/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 1/100.
  • Review — Sustainability: Total-asset coverage ratio scored 59/100.
  • High — Sustainability: Liabilities to assets ratio scored 26/100.