WRC Pregnancy Center of Ellis County DBA FirstLook
Nonprofit profile at a glance
- EIN
- 752693218
- IRS 990 coverage
- 2012–2025
- Forms available
- Form 990 2025
- Location
- Waxahachie, TX, USA
- Phone
- 9729387900
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Reproductive Health Care Facilities and Allied Services
Reported finances
- Revenue
- $1,367,246
- Expenses
- $1,245,433
- Assets
- $2,344,329
- Liabilities
- $507,088
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
11 people listed
Executive titles in this filing
- Alisha Pinney (CEO)
- Cassie Fulton (President)
- Lee Straley-Miller (Vice President)
Highest reported compensation
- Alisha Pinney (CEO): $67,900 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
WRC Pregnancy Center, dba FirstLook, is a sexual health and pregnancy center with a focus on compassionately reaffirming life through holistic care for every client.
What it reported doing in 2025
Peer counseling, education and support resources: Services provided in 2025 included pregnancy options counseling; pregnancy, parenting, and life skills classes; co-parenting class; peer-to-peer father support; abortion healing; spiritual support; community referrals; care management for on-going support; Dual services through delivery and post-partum; and material resources for a parent's baby. FirstLook is a community partner with the Texas Department of Health and Human Services and as such is able to assist the client in the Medicaid application process. Mothers and fathers may participate in all education programs until a child reaches 36 months. In 2025, there were 1466 client visits for ongoing peer to peer support, education, and support services (1031 women & 435 men).
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 99% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 70
- Transparency & Controls: 82
- Accountability: 100
- Sustainability: 53
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 73.7%; rating input score 74
- Program expense ratio: 80.9%; rating input score 81
- Fundraising efficiency: $5.59 raised per $1 spent on fundraising; rating input score 18; 18th percentile among comparable filings
Transparency & Controls
- Consistency checks: 88.2%; rating input score 88; 4th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 81.5%; rating input score 82; 39th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 8.9%; rating input score 54; 54th percentile among comparable filings
- Total-asset coverage ratio: 1.88; rating input score 63; 63rd percentile among comparable filings
- Liabilities to assets ratio: 0.22; rating input score 24; 24th percentile among comparable filings
- Officer compensation ratio: 5.5%; rating input score 49; 49th percentile among comparable filings
Growth
- Program expense growth: 11.7% per year; rating input score 100; 63rd percentile among comparable filings
- Revenue growth: 11.1% per year; rating input score 100; 65th percentile among comparable filings
- Asset growth: 23.8% per year; rating input score 100; 84th percentile among comparable filings
Details
- Where the money goes: 73.7% of revenue deployed · 80.9% of spending went to programs
- Governance: 10 of 10 board members independent · 8 of 8 filing controls reported
- Programs: 4 filed program accomplishments · $1M in reported program spending
- Leadership: top reported pay $68K · 11 people listed
- Consistency: 32 of 34 current checks pass · 2 findings to review
- Schedules: 7 filed schedules · includes major donors and grants
- Filing history: 13 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 18/100.
- Review — Sustainability: Operating margin scored 54/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- High — Sustainability: Liabilities to assets ratio scored 24/100.
- Moderate — Sustainability: Officer compensation ratio scored 49/100.