World Peace Parents
Nonprofit profile at a glance
- EIN
- 753140425
- IRS 990-EZ coverage
- 2009–2024
- Forms available
- Form 990-EZ 2024
- Location
- Cottonwood, UT, USA
- Phone
- 8012774680
- Rating
- 78
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Youth Development N.E.C.
Reported finances
- Revenue
- $91,474
- Expenses
- $31,223
- Assets
- $426,266
- Liabilities
- $6,899
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
5 people listed
People named in this filing
- VIBERT L KESLER (EXEC DIR & B)
- DEAN ENGLAND (BOARD MEMBER)
- CRAIG N THATCHER (BOARD MEMBER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Our mission is to strengthen families as the basic unit of society by providing parents with the best ideas, information, and principles available to help them become extraordinary parents rearing responsible adults. The foundation does this through its begin with the children parenting program.
What it reported doing in 2024
During fiscal year ended 2025, the foundation continued its transition to a post covid business environment. In january 2025, it launched its social media program on facebook and instagram. It finished the development of its post covid business plan that includes laying the groundwork for a public funding program, updated and enhanced its www.beginwiththechildren.com to increase its appeal to the millennial and generation-z parents. In january 2025 it completed the development of its begin with the children app. Development of this app was the key element to the founations post covid business plan. It initiated and completed the kinderkronicle prenatal months as an addition to its app. Using the funding received from the state of Utah, the foundation refined its post covid marketing plan. Its target population for enrollment in its bagin with the children parenting program is 1. Prenatal parents, 2. Parents of newborns, 3. Parents of children under age four, and 4. Parents using pediatrician services. To reach the foundation's target population, a four pronged marketing plan was adopted. The first prong are parents of newborns using birth centers. The second prong are parents using ultrasound facilities. The third prong are parents enrolling parents visiting pediatric offices. The fourth prong is testing mass social media market targeting gen-z population.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and liabilities are high compared with assets.
Rating breakdown
- Financial Efficiency: 57
- Transparency & Controls: 100
- Sustainability: 82
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 33.1%; rating input score 33
- Program expense ratio: 97%; rating input score 97
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 65.9%; rating input score 95; 95th percentile among comparable filings
- Total-asset coverage ratio: 13.65; rating input score 94; 94th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 27; 27th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 0.9% per year; rating input score 100; 51st percentile among comparable filings
- Revenue growth: 7.8% per year; rating input score 100; 78th percentile among comparable filings
- Asset growth: 12.4% per year; rating input score 100; 77th percentile among comparable filings
Details
- Where the money goes: 33.1% of revenue deployed · 97% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $30K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 33/100.
- High — Sustainability: Liabilities to assets ratio scored 27/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.