World Animal Awareness Society

Nonprofit profile at a glance

EIN
271918794
IRS 990-EZ coverage
2023–2025
Forms available
Form 990 2016, Form 990-EZ 2025, Form 990-N 2022
Location
San Antonio, TX, USA
Phone
8185615109
Rating
80
Verdict
STRONG
Rating confidence
Moderate
Sector
Animal Protection and Welfare

Reported finances

Revenue
$64,080
Expenses
$58,973
Assets
$3,050
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Deanna McPhee (President)
  • Tom McPhee (Executive Director)

People named in this filing

  • Deanna McPhee (President)
  • Tom McPhee (Executive Director)
  • Kevin McPhee (Director)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The World Animal Awareness Society is a 501(c)(3) educational and scientific nonprofit dedicated to exploring, inspiring, and supporting the global animal welfare community. Our primary exempt purpose is to translate emotional commitment into tangible progress by focusing on the animals people save and the people saving them. We fulfill this through three core areas: (1) Scientific Research & Data: Conducting systematic street-level animal population surveys, GPS asset mapping, and spatial data analysis to help municipalities and NGOs allocate resources effectively; (2) Community Empowerment: Applying Asset-Based Community Development (ABCD) models to build sustainable, community-driven animal welfare programs and alliances; and (3) Educational Media: Producing unobtrusive documentary films, public service campaigns, and educational programming to amplify animal stories and promote humane education globally without exploitation.

What it reported doing in 2025

World Animal Awareness Society (WA2S) - 2025 Program Service Accomplishments In 2025, the World Animal Awareness Society (WA2S) significantly advanced its educational, scientific, and charitable mission through three primary programmatic focus areas although our revenue was short by $100,000 in 2025 due to loss in YouTube ad revenue: (1) Scientific Research, Spatial Data & Community Mapping; (2) Educational Media & Documentary Production; and (3) Community Empowerment & Public Engagement Initiatives. Operating under the philosophy of "Community Cooperation Converting Caring Into Change," all activities directly served our primary exempt purpose of translating emotional commitment to animals into tangible, community-driven progress. 1. Scientific Research, Spatial Data & Community Mapping Throughout 2025, WA2S expanded its street-level research and spatial data collection initiatives to help municipalities, animal welfare organizations, and local advocates strategically deploy resources. Street-Level Population Surveys & Spatial Tracking: Utilized open-source digital mapping tools, mobile spatial tracking applications (including OSMTracker database traces), and high-resolution camera systems to conduct systematic observational surveys of stray and free-roaming dog populations. This empirical data provides objective baselines for municipal planning and targeted community intervention. GIS Story Mapping Partnerships: Collaborated with academic and geographic information system (GIS) research partners to process raw observational survey data into interactive digital story maps. These visualizations transform complex field data into accessible educational tools for community stakeholders, researchers, and public officials. 2. Educational Media & Documentary Production WA2S utilized unobtrusive documentary production and multi-platform storytelling to educate the public, elevate grassroots animal welfare advocates, and promote humane education globally without animal exploitation. Unleashed: The Dogs of San Antonio: Achieved substantial progress on the longitudinal feature documentary film capturing the systemic, cultural, and socioeconomic dynamics of free-roaming dog populations in South Texas. In 2025, the project advanced through critical field filming, digital asset organization, and editing phases-documenting both the municipal challenges and the tireless efforts of independent rescuers on the front lines. Riding Shotgun with Strays: Conducted early development, conceptualization, and production planning for an immersive ride-along podcast interview series. The program is structured to highlight the lived experiences, field methodologies, and emotional realities of grassroots animal welfare workers, animal control officers, and independent rescuers operating directly in the field. 3. Community Empowerment & Public Engagement Initiatives WA2S applied proven sociological frameworks to build sustainable, community-driven animal welfare infrastructure and foster productive public dialogue. Asset-Based Community Development (ABCD) Implementation: Actively integrated the ABCD framework across all ongoing community outreach programs. Rather than imposing external solutions, WA2S worked directly within neighborhoods to identify, connect, and mobilize existing local assets-empowering citizens, local businesses, and independent advocates to build self-sustaining animal welfare networks. Dogs of San Antonio: An Open Forum Series: Organized and hosted public community forum gatherings bringing together neighborhood residents, independent rescuers, municipal leaders, and animal welfare organizations. These structured events provided a neutral, constructive environment to review street-level survey data, discuss localized challenges, and collaboratively formulate grassroots solutions. Animalis Fabula Film Festival: Planned, organized, and hosted the annual animal story film festival during Thanksgiving weekend. The event served as a vital e

Operating model

Revenue model
Donor-supported. 92% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 63% for direct work, and 37% for grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 86
  • Transparency & Controls: 82
  • Sustainability: 45
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 82.5%; rating input score 83
  • Program expense ratio: 89.7%; rating input score 90

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 8%; rating input score 58; 58th percentile among comparable filings
  • Total-asset coverage ratio: 0.05; rating input score 10; 10th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: 115.5% per year; rating input score 100; 98th percentile among comparable filings
  • Revenue growth: -3.7% per year; rating input score 0; 37th percentile among comparable filings
  • Asset growth: -18.6% per year; rating input score 0; 11th percentile among comparable filings

Details

  • Where the money goes: 82.5% of revenue deployed · 89.7% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $53K in reported program spending
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 3 filing years from 2023 to 2025
  • Contacts: How to reach this organization
  • Money network: Resolved incoming and outgoing counterparties from filed money flows.
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 10/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Operating margin scored 58/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.