Woman's Missionary Union Auxiliary To Southern Baptist Convention

What it reported doing in 2024

Christian Religious Program: The purpose of Woman's Missionary Union (WMU) is making disciples of Jesus who live on mission. WMU seeks to cultivate the characteristics of a missional person-one who learns about missions, prays for missions, supports missions, does missions and tells others about Jesus. Avenues for missions involvement include missions discipleship, compassion ministries and leadership development. Missions Discipleship-From preschoolers through adults, WMU helps inform, inspire, and involve members of WMU age-level groups in missions. In 2024-25, WMU created and distributed 8 subscription items, including periodicals and resources kits, with an average circulation of approximately 89,068. WMU encourages greater missions involvement and nurtures all ages in missions discipleship through channels such as publications, products, resources, videos, blog posts, and more. In 2025, we built and launched a new wmu.com and overhauled our fulfillment system to better serve customers and increase engagement. Ongoing missions discipleship through WMU develops believers who understand God's mission in the world, leading to devoted Christians who are passionate about sharing the love of Christ with others. Lottie Moon Christmas Offering for International Missions-In 2024, WMU helped raise $207.2 million-the highest total in the offering's 136-year history-for the Lottie Moon Christmas Offering for International Missions. Since initiating the first offering in 1888, WMU has helped raise more than $5.8 billion through this effort. The offering represents more than half of IMB's total annual support. Every penny given to the offering goes directly to support missionaries, including housing, training, education, and healthcare. Annie Armstrong Easter Offering for North American Missions - In 2025, WMU helped raise $71.2 million-the second-highest amount given-for missions work in North America through the Annie Armstrong Easter Offering. Since 1907, when official reporting began for the home missions offering started by WMU, receipts total more than $2.3 billion through 2025. All of the funds raised through this offering go directly to NAMB to support field personnel and supplies nearly half of their total annual revenue. Compassion Ministries-WMU offers a variety of ways to be involved in hands-on missions efforts through ministries such as Pure Water, Pure Love; Christian Job Corps; World Crafts; and Project HELPSM: Mental Health. Both our domestic and international reach continue to grow through these ministries as lives are transformed. We have more than 90 Christian Women's Job Corps/Christian Men's Job Corps sites across the US, as well as CWJC sites in South Africa, Uganda, and Mexico. Christian Job Corps sites offer classes, resources, mentoring, Bible study, and more as participants gain self-confidence, purpose, direction, and hope for the future. World Crafts helps develop sustainable, fair-trade businesses by partnering with artisan groups worldwide and bringing their handcrafted products to market. These partnerships empower artisans to meet the physical, emotional, and spiritual needs of their communities, often providing safe, dignified employment for women at risk of exploitation, including those who have escaped human trafficking. With renewed leadership in product development, World Crafts is entering a season of growth-expanding artisan partnerships, field testing new designs, and preparing to launch new products from new and existing groups. This strategy advances our mission to create sustainable income opportunities and connect more customers to products with purpose. Project HELP is an initiative of WMU that identifies a critical issue, seeks to raise the level of awareness of that issue, and provides practical approaches anyone can implement to open the door for meeting needs and sharing the gospel. Since 2022, WMU has provided resources to address the issue of mental health, including an online course e

Financial Efficiency

• Mission deployment rate: 88.2%; rating input score 88
• Program expense ratio: 82.9%; rating input score 83
• Fundraising efficiency: Limited

Transparency & Controls

• Consistency checks: 92.3%; rating input score 92; 10th percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: 95.6%; rating input score 96; 30th percentile among comparable filings
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Scored; rating input score 0

Accountability

• Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
• Governance controls: 8 of 8 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -1.5%; rating input score 28; 28th percentile among comparable filings
• Total-asset coverage ratio: 3.04; rating input score 74; 74th percentile among comparable filings
• Liabilities to assets ratio: 0.13; rating input score 53; 53rd percentile among comparable filings
• Officer compensation ratio: 2.3%; rating input score 74; 74th percentile among comparable filings

Growth

• Program expense growth: -6.4% per year; rating input score 0; 4th percentile among comparable filings
• Revenue growth: -4.7% per year; rating input score 0; 4th percentile among comparable filings
• Asset growth: 0.3% per year; rating input score 100; 13th percentile among comparable filings