Wisconsin Reading Coalition
Nonprofit profile at a glance
- EIN
- 990901945
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025
- Location
- Wauwatosa, WI, USA
- Phone
- 4147455765
- Rating
- 73
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Education N.E.C.
Reported finances
- Revenue
- $74,202
- Expenses
- $37,199
- Assets
- $124,290
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
6 people listed
Executive titles in this filing
- Mary Newton (President)
People named in this filing
- Mary Newton (President)
- Noel Cook (Treasurer)
- Sarah Rowse-Borrelli (Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Co-hosting an annual reading conference for educators
What it reported doing in 2025
Co-hosted a hybrid in-person/live stream conference, 375 people attending and 32 vendors
Operating model
- Revenue model
- Earned-program. 97% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of total spending goes to programs and the filed numbers largely add up. A relatively small share of available resources goes toward mission work and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 67
- Transparency & Controls: 82
- Sustainability: 79
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 48.6%; rating input score 49
- Program expense ratio: 97%; rating input score 97
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 49.9%; rating input score 90; 90th percentile among comparable filings
- Total-asset coverage ratio: 3.34; rating input score 77; 77th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 197.9% per year; rating input score 100; 99th percentile among comparable filings
- Revenue growth: -17.4% per year; rating input score 0; 17th percentile among comparable filings
- Asset growth: 35% per year; rating input score 100; 91st percentile among comparable filings
Details
- Where the money goes: 48.6% of revenue deployed · 97% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $36K in reported program spending
- Leadership: top reported pay $0 · 6 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 49/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.