Wisconsin Public Radio Association Inc

Nonprofit profile at a glance

EIN
237363536
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
Madison, WI, USA
Phone
8007477444
Rating
79
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Arts, Culture, and Humanities

Official website

Reported finances

Revenue
$17,050,803
Expenses
$11,481,528
Assets
$22,325,097
Liabilities
$164,083

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

19 people listed

Executive titles in this filing

  • ERIC GREILING (EXECUTIVE DIRECTOR OF WPRA)

Highest reported compensation

  • ERIC GREILING (EXECUTIVE DIRECTOR OF WPRA): $25,548 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The purpose of the Wisconsin public radio association (wpra) is to support Wisconsin public radio by engaging in cooperative fundraising, stewardship and advocacy. The wpra generates support through programs and participatory activities that show the value provided by Wisconsin public radio; provides proper stewardship for association funds and fundraising and enhances efforts for association members and wpr staff to collaborate in creating opportunities for donations to the association.

What it reported doing in 2024

The Wisconsin public radio association raises funds to support Wisconsin public radio (wpr). Wpr's news, music, conversation and entertainment programs inform, inspire and build communities throughout Wisconsin on two networks -wpr news and wpr music - and 39 stations. More than 300,000 listen on air each week and wpr's website, wpr.org, serves more than 10 million pageviews each year. Wpr's commitment to the highest standards of news and cultural content reflects its belief that people and communities thrive with an open exchange of ideas and information.program service accomplishments: wpr news - featuring wpr, npr and bbc reporters - offers wisconsinites an unparalleled mix of journalism from Wisconsin, the nation and the world all day, every day. Reporters and locally hosted programs build statewide connections and strengthen communities from bureaus in milwaukee, madison, green bay, wausau, la crosse, eau claire and superior. Talk shows like "Wisconsin today and "the larry meiller show" dig deeper on the issues with expert guests and audience input.wpr partners with state and regional media projects, including Wisconsin watch and harvest public media, to explore complicated issues with a diversity of perspectives. Wpr is training the next generation of reporters with public media's high standards of ethics and integrity via fellowships focused on early career journalists.reporters, producers, hosts and staff regularly gather input on community issues, programming decisions and other concerns of listeners and the broader public. Staff and leadership rely on state and national survey results to help guide the production of news and information coverage.wpr journalists offer grounded and engaging coverage, with thoughtful interviews and analysis of the issues affecting Wisconsin communities. Wisconsinites rely on wpr for accurate, unbiased news about personal and public health, the environment, policing, politics, education, prison reform, business, technology, cultural life and more.wpr music offers locally-hosted classical music seven days a week, with jazz, world and folk music each weekend. Along with outstanding music, listeners stay informed with brief, top-of-the-hour newscasts from npr and wpr on weekdays. Wpr music also carries live metropolitan opera broadcasts, madison opera performances, and other broadcasts featuring Wisconsin-based performers and performances throughout the year.thousands of wisconsinites attend wpr's community events held in cities around the state each year. Wpr also helps local nonprofits promote community events that celebrate local treasures and our hosts make special appearances that encourage literacy, music education, cultural diversity and more.wpr's website, www.wpr.org, offers news, community calendars, and station information along with live wpr news and wpr music streams and more than 50,000 archived audio programs. Wpr's mobile app makes it easy to read and listen to live and archived content wherever audiences are. Wpr podcasts - available on all major platforms - include a 15-minute news summary each weekday, in-depth investigations and podcasts of programs found on our broadcast schedule. Wpr's convenient daily email newsletter helps thousands of people stay on top of the news on their own schedule.

Operating model

Revenue model
Donor-supported. 97% of the money available for current operations came from contributions and gifts.
Distribution model
Affiliate network. The nonprofit sent 88% of its reported program spending through affiliated organizations.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 57
  • Transparency & Controls: 94
  • Accountability: 95
  • Sustainability: 81
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 53.2%; rating input score 53
  • Program expense ratio: 73.5%; rating input score 74
  • Fundraising efficiency: $5.86 raised per $1 spent on fundraising; rating input score 24; 24th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Fail
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 32.7%; rating input score 89; 89th percentile among comparable filings
  • Total-asset coverage ratio: 1.94; rating input score 61; 61st percentile among comparable filings
  • Liabilities to assets ratio: 0.01; rating input score 93; 93rd percentile among comparable filings
  • Officer compensation ratio: 0.2%; rating input score 91; 91st percentile among comparable filings

Growth

  • Program expense growth: 4.2% per year; rating input score 100; 36th percentile among comparable filings
  • Revenue growth: 5.8% per year; rating input score 100; 50th percentile among comparable filings
  • Asset growth: 14.5% per year; rating input score 100; 79th percentile among comparable filings

Details

  • Where the money goes: 53.2% of revenue deployed · 73.5% of spending went to programs
  • Governance: 18 of 18 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $8.4M in reported program spending
  • Leadership: top reported pay $26K · 19 people listed
  • Highest-paid contractors: 1 contractor listed · $161K reported
  • Consistency: 31 of 31 current checks pass
  • Schedules: 8 filed schedules · includes major donors and grants
  • Filing history: 15 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 53/100.
  • High — Financial Efficiency: Fundraising efficiency scored 24/100.
  • Review — Accountability: Governance controls: CEO compensation review process not reported.