Wisconsin Masonry Alliance Inc
Nonprofit profile at a glance
- EIN
- 237372014
- IRS 990-EZ coverage
- 2011–2025
- Forms available
- Form 990-EZ 2025
- Location
- Madison, WI, USA
- Phone
- 6082213148
- Rating
- 44
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $94,575
- Expenses
- $96,664
- Assets
- $156,587
- Liabilities
- $71,135
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
11 people listed
Executive titles in this filing
- DAN NEUENS (PRESIDENT)
- GINA JONES (VICE PRESIDENT)
- JOE BUECHEL (PAST PRESIDENT)
- JEFF ROACH (EXECUTIVE DIRECTOR)
People named in this filing
- DAN NEUENS (PRESIDENT)
- GINA JONES (VICE PRESIDENT)
- NEAL WOJNOWSKI (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of the Wisconsin masonry alliance (wma) is to expand the market for concrete masonry products. Wma promotes awareness of the advantages of concrete masonry as a quality building material. Wma provides information and building specifications on the use of masonry in commercial, residential, and landscape building projects.
What it reported doing in 2025
The Wisconsin masonry alliance hosts two awards competitions: excellence in masonry and excellence in hardscape. Excellence in masonry is an annual awards competition of masonry buildings in Wisconsin using member products. The breakfast typically has over 200 attendees and features a professional presentation showcasing the winning projects. Excellence in hardscape is a showcase awards competition and presentation for concrete landscape products. The winning projects are recognized in a professional presentation at an awards banquet of approximately 60 attendees.
Operating model
- Revenue model
- Membership-supported. 73% of the money available for current operations came from membership dues.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
MIXED - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 13
- Transparency & Controls: 82
- Sustainability: 43
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 20.5%; rating input score 21
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -2.2%; rating input score 38; 38th percentile among comparable filings
- Total-asset coverage ratio: 1.62; rating input score 60; 60th percentile among comparable filings
- Liabilities to assets ratio: 0.45; rating input score 8; 8th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 0.5% per year; rating input score 100; 52nd percentile among comparable filings
- Asset growth: 8.7% per year; rating input score 100; 67th percentile among comparable filings
Details
- Where the money goes: 20.5% of revenue deployed
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 11 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 15 filing years from 2011 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 21/100.
- Moderate — Sustainability: Operating margin scored 38/100.
- High — Sustainability: Liabilities to assets ratio scored 8/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.