Wisconsin Business Travel Association Inc
Nonprofit profile at a glance
- EIN
- 391690360
- IRS 990-EZ coverage
- 2010–2025
- Forms available
- Form 990-EZ 2025
- Location
- Milwaukee, WI, USA
- Phone
- 9202174446
- Rating
- 40
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $72,599
- Expenses
- $96,614
- Assets
- $120,806
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- ALYSSA TOTORAITIS (PRESIDENT)
- JENNIFER TERPSTRA (EXECUTIVE VICE PRESIDENT)
- CATHY RADMANN (VICE PRESIDENT-MEMBERSHIP)
- AMY FLANAGAN (VICE PRESIDENT-EDUCATION)
People named in this filing
- JENNIFER HOUDYSHELL (CHAIRMAN)
- ALYSSA TOTORAITIS (PRESIDENT)
- JENNIFER TERPSTRA (EXECUTIVE VICE PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote the common business interests of individuals and businesses engaged in the business travel industry.
What it reported doing in 2025
The global business travel association, Wisconsin chapter (gbta-wi), hosted numerous educational programs throughout 2025. In january 2025, gbta-wi held its annual travel conference for a day and a half at the osthoff in elkhart lake, wi. The event began with a session on "burn bright, not out: unveiling the secrets to sustained success" presented by emily wright, organizational coach. The first day of the conference concluded with a networking session and silent auction at the osthoff. The evening raised funds for scholarships and other charitable programs throughout the year. Day 2 of the travel conference was an all-day event featuring five sessions. The topics included 1) gbta updates, current travel trends and forecast, volunteer opportunities by rosemary maloney, 2) winning in business by laura smith of hertz, and 3) buyer and supplier roundtable 4) mice (meeting, incentives, conferences & exhibitions) and busisness travel together develop your strategic sourcing skills by grant caplan 5) megan miller tedx & global spekaer the intentionial living method. The event was attended by 43 members and 43 guests from the business travel industry, representing Wisconsin, the chicago area, and the minneapolis area. In march 2025, the chapter meeting was held at the hyatt regency in milwaukee, wi. The event began with allied and direct sessions, followed by networking, lunch, and travel industry discussion luggage, layovers, and llms. A total of 31 members and 8 guests registered for the event. The may 2025 meeting took place at promega corporation in madison, wi. The event started with direct and allied sessions. The meeting had a travel buyer panel that discussed high-level concerns global travel policy factors ndc progress, duty of care and emerging technologies. A total of 43 members and 20 guests attended the event. The summer 2025 event has changed to summer week of service june 22nd-28th. This became a volunteer opportunity for all memebrs to do so in their local area. In september 2025, the chapter meeting was held at the hilton milwaukee, wi. The event started with direct and allied sessions. It was innovation day - the next decade of business travel. The meeting had 4 areas of discussion - traveler-centric travel policy, the booking tug of war, ai vs human touch: whats the balance, and travel roi makeover. The meeting had 30 members and 15 guests in attendance. In november 2025, the chapter meeting was held at hilton appleton paper valley in appleton, wi. The main topic was "the cfo-centric breakthrough for optimizing travel spend" the meeting had 37 members and 6 guests in attendance.
Operating model
- Revenue model
- Earned-program. 68% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Transfer-based 990-EZ. The 990-EZ reports grants or member benefits, but it does not separate enough spending to show the nonprofit’s full delivery mix.
The verdict
MIXED - The filed numbers largely add up and revenue has grown recently. A relatively small share of available resources goes toward mission work and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 4
- Transparency & Controls: 82
- Sustainability: 37
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 6.3%; rating input score 6
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -33.1%; rating input score 16; 16th percentile among comparable filings
- Total-asset coverage ratio: 1.25; rating input score 53; 53rd percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 0.6% per year; rating input score 100; 52nd percentile among comparable filings
- Asset growth: 4.8% per year; rating input score 100; 56th percentile among comparable filings
Details
- Where the money goes: 6.3% of revenue deployed
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment
- Leadership: top reported pay $0 · 9 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 15 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 6/100.
- High — Sustainability: Operating margin scored 16/100.
- Review — Sustainability: Total-asset coverage ratio scored 53/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.