Wisconsin Beverage Association
Nonprofit profile at a glance
- EIN
- 396077446
- IRS 990-EZ coverage
- 2010–2025
- Forms available
- Form 990-EZ 2025
- Location
- Madison, WI, USA
- Phone
- 6088527555
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $187,453
- Expenses
- $150,239
- Assets
- $90,545
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
10 people listed
People named in this filing
- KELLY MCDOWELL (Executive Dir.)
- JANELLE AAMODT (Director)
- ALEX LUCIER (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The purpose and objectives of the Wisconsin beverage association shall be to promote the interests of its members, raise the standards of the non-alcholic beverage industry, discuss problems of common interest to its members and assist our indusry to serve the interests of the comsumer.
What it reported doing in 2025
Informational newsletters to members and communicty outreach
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 93% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Assets have declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 82
- Transparency & Controls: 82
- Sustainability: 53
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 74.8%; rating input score 75
- Program expense ratio: 93.3%; rating input score 93
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 19.9%; rating input score 71; 71st percentile among comparable filings
- Total-asset coverage ratio: 0.6; rating input score 43; 43rd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 2.6% per year; rating input score 100; 37th percentile among comparable filings
- Revenue growth: 1.2% per year; rating input score 100; 24th percentile among comparable filings
- Asset growth: -4% per year; rating input score 0; 17th percentile among comparable filings
Details
- Where the money goes: 74.8% of revenue deployed · 93.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 4 filed program accomplishments · $140K in reported program spending
- Leadership: top reported pay $0 · 10 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 1 filed schedules
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Asset growth scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 43/100.