Winning Message Action Fund Inc

Nonprofit profile at a glance

EIN
262118541
IRS 990-EZ coverage
2009–2024
Forms available
Form 990-EZ 2024, Form 990-N 2013
Location
New York, NY, USA
Phone
2123432031
Rating confidence
Limited

Reported finances

Revenue
$0
Expenses
$58,513
Assets
$0
Liabilities
$2,180

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

6 people listed

Executive titles in this filing

  • CHRISTIAN LOBUE (PRESIDENT (AS OF 12/24))
  • HAYDEE MORALES (INTERIM PRESIDENT (UNTIL 12/24)/COO)

People named in this filing

  • JILL LAFER (BOARD MEMBER)
  • REGINA GLOCKER (BOARD MEMBER)
  • RAQUEL LEVIN (BOARD CHAIR)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The winning message action fund (wmaf) was created to address growing attacks on women's reproductive health care access. Wmaf developed its messaging over more than a year and half of focus group testing in six states and several state-wide polls. The result is a proven, highly effective message that energizes and educates soft pro-choice females who have allowed the issue of choice to fall off their radar. Wmaf educates and motivates women by putting opponents of choice on the defensive, illuminating the pitfalls of anti-choice positions. We began our efforts by working with state groups around the country who were facing significant abortion ban legislation in their states. Wmaf launched www.howmuchtime.org, the only on-line resource dedicated solely to providing information about the consequences for women if abortion is outlawed.

What it reported doing in 2024

Winning message action fund, inc. Has developed a pro-choice message that resonates with the american public and has worked with local partners in strategic regions across the country to fight the tide of anti-choice legislation and candidates and inspired pro-choice individuals to proactively defend a woman's fundamental right to choose. The corporation provided funds to local advocates to use its messaging in their states.

Operating model

Revenue model
Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: 0
  • Transparency & Controls: 82
  • Sustainability: 7
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: 0%; rating input score 0

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: Limited
  • Total-asset coverage ratio: 0; rating input score 2; 2nd percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -13.7% per year; rating input score 0; 23rd percentile among comparable filings
  • Revenue growth: -16.3% per year; rating input score 0; 17th percentile among comparable filings
  • Asset growth: -11.3% per year; rating input score 0; 16th percentile among comparable filings

Details

  • Where the money goes: 0% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 6 people listed
  • Consistency: 7 of 8 current checks pass · 1 finding to review
  • Schedules: 1 filed schedules
  • Filing history: 13 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Related organizations: Filed and resolved organization relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Program expense ratio scored 0/100.
  • Moderate — Transparency & Controls: Part III transfer expenses within program total did not reconcile in the filed values.
  • High — Sustainability: Total-asset coverage ratio scored 2/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.