Whyy

Nonprofit profile at a glance

EIN
231438083
IRS 990 coverage
2009–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024, Form 990-T 2024
Location
Philadelphia, PA, USA
Phone
215.351.1200
Rating
83
Verdict
STRONG
Rating confidence
Standard
Sector
Media, Communications Organizations

Official website

Reported finances

Revenue
$52,837,630
Expenses
$48,313,941
Assets
$104,974,510
Liabilities
$10,333,675

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

40 people listed

Executive titles in this filing

  • WILLIAM J MARRAZZO (PRESIDENT AND CEO)
  • KYRA G MCGRATH (PRESIDENT, NEW VENTURES AND ENTERPRISES (THRU 11/2024))
  • BENJAMIN SMITH (VICE PRESIDENT, FINANCE PLANNING AND TREASURY)
  • BRAD LASZEWSKI (VICE-PRESIDENT, ADMINISTRATIVE SERVICES)

Highest reported compensation

  • WILLIAM J MARRAZZO (PRESIDENT AND CEO): $942,596 total reported compensation
  • TERRY GROSS (EXECUTIVE PRODUCER/HOST - FRESH AIR): $529,712 total reported compensation
  • KYRA G MCGRATH (PRESIDENT, NEW VENTURES AND ENTERPRISES (THRU 11/2024)): $384,929 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

WHYY serves the public with trusted, in-depth journalism and educational content that informs, inspires, and strengthens the Delaware Valley community.

What it reported doing in 2024

Broadcast/online services: whyy provides news and information, arts and culture and children's programming on three 24/7 digital channels as well as online, via cable, on-demand services and mobile devices. Broadcasting national favorites in addition to producing local radio, television and digital programs. Whyy engages a weekly average of nearly 1m television viewers and .5m radio listeners; more than 1m unique monthly visitors to whyy websites and 633,000 podcast users each month. Whyy- is the home for national radio and television programs such as masterpiece theater, morning edition, nova, this american life, all creatures great & small, wait wait...don't tell me!, call the midwife, all things considered, great performances and more. Whyy is the producer of fresh air with terry gross and tonya mosely, a peabody award-winning weekday show of contemporary arts, popular culture and issues, is now heard by more than 5 million people weekly on 657 stations in the us and europe with 4.5+ million podcast downloads each week. Other local productions include you oughta know - a guide to people, places and events in the philadelphia region; studio 2 - both on fm and streamed lived on youtube, providing a live call-in show about what's happening in our region - all with a fresh perspective, on stage at curtis - bringing the exceptional artistry of young students from one of the world's leading music conservatories, the curtis institute of music; the pulse, a weekly health and science program which can be heard on more than 130 public media stations in 29 states; check please! Philly - showcasing guests dishing & recommending their favorite restaurants; the connection - featuring long-form interviews about what it takes to live a life of purpose and meaning flicks - the short interview program exploring the latest films and series from hollywood; and albie's elevator - whyy's original show for 3-5yr olds following a puppet with pizzazz through the ups and downs of preschool problem solving and discovering the arts with the help of her human neighbors. Whyy podcasts such as the award-winning peak travel, philadelphia revealed, unhoused and unseen, the statue, schooled and march on offer content online to fulfill whyy's strategic focus on delivering content across multiple platforms. Bringing together all the major program initiatives listed above, whyy.org is the organization's online home, providing the central hub for independent, trustworthy, fact-based news; engaging educational programming for children and lifelong learners; links for our numerous television and radio programs as well as our numerous podcasts. Special sections are devoted to arts and culture, health and science and special interest blogs. Whyy.org also provides access to on-demand program content, fm and tv schedules and general information about whyy.

Operating model

Revenue model
Membership-supported. 62% of the money available for current operations came from membership dues.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 66
  • Transparency & Controls: 100
  • Accountability: 93
  • Sustainability: 62
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 70.9%; rating input score 71
  • Program expense ratio: 75%; rating input score 75
  • Fundraising efficiency: $3.99 raised per $1 spent on fundraising; rating input score 16; 16th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 6 of 6 controls in place; rating input score 100
    • Compensation committee: Pass
    • Independent consultant: Pass
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 96.2%; rating input score 96; 50th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 8.6%; rating input score 69; 69th percentile among comparable filings
  • Total-asset coverage ratio: 2.17; rating input score 66; 66th percentile among comparable filings
  • Liabilities to assets ratio: 0.1; rating input score 83; 83rd percentile among comparable filings
  • Officer compensation ratio: 9.7%; rating input score 3; 3rd percentile among comparable filings

Growth

  • Program expense growth: 4.4% per year; rating input score 100; 34th percentile among comparable filings
  • Revenue growth: 4.8% per year; rating input score 100; 41st percentile among comparable filings
  • Asset growth: 8.5% per year; rating input score 100; 62nd percentile among comparable filings

Details

  • What they do: 6 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 70.9% of revenue deployed · 75% of spending went to programs
  • Governance: 25 of 26 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $36.2M in reported program spending
  • Leadership: top reported pay $943K · 40 people listed · 6 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $4.2M reported
  • Consistency: 40 of 40 current checks pass
  • Schedules: 8 filed schedules · includes major donors and executive pay
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 15 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 16/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • High — Sustainability: Officer compensation ratio scored 3/100.