Whoo Upscale Resale for a Cause
Nonprofit profile at a glance
- EIN
- 753219144
- IRS 990-EZ coverage
- 2012–2025
- Forms available
- Form 990 2021, Form 990-EZ 2025
- Location
- Rochester, MI, USA
- Phone
- 2486569946
- Rating
- 97
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Thrift Shops
Reported finances
- Revenue
- $152,649
- Expenses
- $152,252
- Assets
- $218,086
- Liabilities
- $119,444
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- Lonna Harlow (President)
People named in this filing
- Lonna Harlow (President)
- Gloria Greb (SEC)
- Pat Ficcorelli (Director)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To benefit other charities that address the financial and health challenges of the underserved through cash and in kind donations. Strive to keep as much as possible out of the land fields and address global warming by taking advantage of the reduce reuse recycle through estate sale clear outs, downsizing seniors, and donations by the community. To provide a space for the community to volunteer their time and to educate the public of our mission and the mission of the charities we benefit. Provide a safe place for people who have been injured on the job to work(volunteer) within their medical restrictions and rehabilitate and get them ready to return to work.
What it reported doing in 2025
Benefited other charities that address the financial and health challenges of the underserved through cash and in kind donations Disability Network - Provide Core Services to the public who are struggling with a disability. Our gift helps to create new programs and services to aid in their day to day living. They promote inclusion for all by breaking down barriers and opening paths toward independence and personal choice through resources, advocacy, information, support, and education. True North - To make the public aware of human trafficking and move its survivors toward true freedom through education, housing and mental health strengthening . Oakland Hope - Provided furniture, household, asst home goods from estates and private donations for sell in their thrift store to address their food in security mission. Salvation Army -Provided clothing, household, home decor, furniture from estates and private donations for their shift stores to help with their mission of addressing homelessness, alcohol and drug addiction in Metro Detroit. Alternatives For Girls - Monthly giving partners. Our gift provides one hour of counseling services to grief and trauma victims, school supplies for one high school aged young woman and provides two days worth of meals for a young woman in their shelter per month. Capuchin Kitchen - provide blankets, bags, suitcases, clothing, undergarments, personal hygiene products etc for the homeless and the underserved community
Operating model
- Revenue model
- Donor-supported. 95% of the money available for current operations came from contributions and gifts.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filed totals do not add up and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 100
- Transparency & Controls: 100
- Sustainability: 39
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 0.3%; rating input score 32; 32nd percentile among comparable filings
- Total-asset coverage ratio: 1.43; rating input score 70; 70th percentile among comparable filings
- Liabilities to assets ratio: 0.55; rating input score 8; 8th percentile among comparable filings
- Officer compensation ratio: 7.1%; rating input score 23; 23rd percentile among comparable filings
Growth
- Program expense growth: 8.8% per year; rating input score 100; 56th percentile among comparable filings
- Revenue growth: 0.5% per year; rating input score 100; 21st percentile among comparable filings
- Asset growth: 13.6% per year; rating input score 100; 68th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $174K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 6 of 8 current checks pass · 2 findings to review
- Schedules: 3 filed schedules
- Filing history: 7 filing years from 2012 to 2025
- Contacts: How to reach this organization
- Money network: 4 filed money-flow records
- Related organizations: 2 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Transparency & Controls: Part I part ii net assets crosscheck did not reconcile in the filed values.
- Moderate — Transparency & Controls: Part III program expenses within total did not reconcile in the filed values.
- Moderate — Sustainability: Operating margin scored 32/100.
- High — Sustainability: Liabilities to assets ratio scored 8/100.
- High — Sustainability: Officer compensation ratio scored 23/100.