Wholesome Wave Georgia Inc
Nonprofit profile at a glance
- EIN
- 454816906
- IRS 990 coverage
- 2016–2024
- Forms available
- Form 990 2024
- Location
- Atlanta, GA, USA
- Phone
- 4045515996
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Food Programs
Reported finances
- Revenue
- $1,571,771
- Expenses
- $1,837,354
- Assets
- $780,003
- Liabilities
- $96,871
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
17 people listed
Executive titles in this filing
- WILLIAM SELLERS (EXECUTIVE DIRECTOR)
Highest reported compensation
- WILLIAM SELLERS (EXECUTIVE DIRECTOR): $90,769 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Wholesome wave Georgia's mission is to facilitate access and awareness of healthy food choices for all georgians in need through local farmers and community partners.
What it reported doing in 2024
Founded in 2009, wholesome wave Georgia's (wwg) mission is to facilitate access and awareness of healthy food choices for all georgians in need through local farmers and community partners. Wwg strengthens local food communities by empowering networks of farmers markets, farm stands, brick-and-mortar retailers, mobile markets and community partners to increase access to fresh, healthy, locally grown food choices.wwg creates access to and promotes the consumption of fresh, healthy, locally grown food choices in low-income and low-access communities where fresh, healthy, locally grown food choices are sparse, expensive and often-low quality. Through our (1) Georgia fresh for less (gf4l) program and (2) Georgia food for health (gf4h) program more georgians gain access to fresh, healthy, locally grown food.gf4l is a unique approach to creating access to and affordability of fresh, healthy, locally grown food for supplemental nutrition assistance program (snap) recipients in Georgia. Gf4l's goals are to (1) increase the redemption of snap benefits at farmers markets, farm stands, brick-and-mortar retailers, and mobile markets and (2) increase the consumption of fresh, healthy, locally grown food among Georgia's snap recipients. Gf4l's execution is simple: every snap dollar spent at a wwg farmers markets, farm stands, brick-and-mortar retailers, or mobile market is matched dollar-for-dollar for the snap recipient and the local farmer or local food retailer.gf4h promotes access to fruits and vegetables and provides healthy cooking classes to low-income and low-access communities through partnerships with healthcare providers, community organizations, and fresh produce retailers. Gf4h is a proven evidence-based model of preventative healthcare with a demonstrated impact, resulting in healthier communities, food systems, and local economies. Gf4h's goal is to improve health outcomes for patients with diet-related illnesses, such as obesity and diabetes, through increased fruit and vegetable consumption and regular contact with their physician or healthcare professionals such as a dietician.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 85
- Transparency & Controls: 87
- Accountability: 79
- Sustainability: 22
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 96.3%; rating input score 96
- Program expense ratio: 82.3%; rating input score 82
- Fundraising efficiency: $9.15 raised per $1 spent on fundraising; rating input score 35; 35th percentile among comparable filings
Transparency & Controls
- Consistency checks: 94.1%; rating input score 94; 25th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 4 of 8 controls in place; rating input score 50
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -16.9%; rating input score 11; 11th percentile among comparable filings
- Total-asset coverage ratio: 0.42; rating input score 20; 20th percentile among comparable filings
- Liabilities to assets ratio: 0.12; rating input score 39; 39th percentile among comparable filings
- Officer compensation ratio: 4.9%; rating input score 53; 53rd percentile among comparable filings
Growth
- Program expense growth: 16.9% per year; rating input score 100; 78th percentile among comparable filings
- Revenue growth: 14.2% per year; rating input score 100; 77th percentile among comparable filings
- Asset growth: 7.7% per year; rating input score 100; 50th percentile among comparable filings
Details
- Where the money goes: 96.3% of revenue deployed · 82.3% of spending went to programs
- Governance: 16 of 16 board members independent · 4 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $1.5M in reported program spending
- Leadership: top reported pay $91K · 17 people listed
- Consistency: 28 of 28 current checks pass
- Schedules: 5 filed schedules · includes major donors
- Filing history: 9 filing years from 2016 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 4 of 8 not reported.
- Moderate — Financial Efficiency: Fundraising efficiency scored 35/100.
- High — Sustainability: Operating margin scored 11/100.
- High — Sustainability: Total-asset coverage ratio scored 20/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 39/100.
- Review — Sustainability: Officer compensation ratio scored 53/100.