Whole Heart Ministries Inc
Nonprofit profile at a glance
- EIN
- 752814886
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Monument, CO, USA
- Phone
- 7194884466
- Rating
- 64
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Christianity
- Affiliation
- Christianity
Reported finances
- Revenue
- $311,211
- Expenses
- $281,180
- Assets
- $687,701
- Liabilities
- $3,054
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
2 people listed
Highest reported compensation
- CLAY CLARKSON (Executive Dir.): $102,377 total reported compensation
- SALLY CLARKSON (Director): $78,378 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of whole heart ministries is to encourage and equip christian parents to raise wholehearted children who will serve christ and his kingdom
What it reported doing in 2024
Whole Heart Ministries provides Christian and religious teaching and training to biblically encourage, equip, and enable followers through online, virtual, and personal ministries. WholeHeart.org, our ministry website, provides information and helpful content about the six ministry initiatives of Whole Heart Ministries: Sally Clarkson Ministry, Mom Heart Ministry, Storyformed Project, Family Faith Project, Lifegiving Family Project, and WholeHearted Learning. Visitors to the site can also join the Whole Heart email list currently 52,000 subscribers and become a ministry financial partner through our online giving platform. On SallyClarkson.com, visitors can sign up to receive her weekly blog and her weekly At Home with Sally podcast 29 million downloads since September 2015. On LifewithSally.com, Sally's subscription membership website for Christian women and mothers currently 1,600 members, members receive biblical instruction and spiritual encouragement and inspiration for personal faith, motherhood, and home life from new monthly content and from curated Legacy content from her 25 years of conferences and speaking. On social media, Sally has 89,000 followers on her professional Facebook account, and 140,000 followers on Instagram.
Operating model
- Revenue model
- Earned-program. 80% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and revenue has grown recently. A relatively small share of voting board members are independent and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 58
- Transparency & Controls: 92
- Accountability: 39
- Sustainability: 53
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 64.6%; rating input score 65
- Program expense ratio: 64.5%; rating input score 65
- Fundraising efficiency: $1.19 raised per $1 spent on fundraising; rating input score 6; 6th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 40%; rating input score 40; 15th percentile among comparable filings
- Governance controls: 3 of 8 controls in place; rating input score 38
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 9.6%; rating input score 59; 59th percentile among comparable filings
- Total-asset coverage ratio: 2.45; rating input score 64; 64th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 50; 50th percentile among comparable filings
- Officer compensation ratio: 64.3%; rating input score 2; 2nd percentile among comparable filings
Growth
- Program expense growth: -2.5% per year; rating input score 0; 22nd percentile among comparable filings
- Revenue growth: 0.6% per year; rating input score 100; 27th percentile among comparable filings
- Asset growth: 17.7% per year; rating input score 100; 82nd percentile among comparable filings
Details
- Where the money goes: 64.6% of revenue deployed · 64.5% of spending went to programs
- Governance: 2 of 5 board members independent · 3 of 8 filing controls reported
- Programs: 3 filed program accomplishments · $181K in reported program spending
- Leadership: top reported pay $102K · 2 people listed
- Consistency: 27 of 27 current checks pass
- Schedules: 4 filed schedules · includes major donors
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Independent voting board scored 40/100.
- Moderate — Accountability: Governance controls: 4 of 7 not reported.
- High — Financial Efficiency: Fundraising efficiency scored 6/100.
- High — Growth: Program expense growth scored 0/100.
- Review — Sustainability: Operating margin scored 59/100.
- High — Sustainability: Officer compensation ratio scored 2/100.
- Review — Sustainability: Liabilities to assets ratio scored 50/100.