Whitewater Tourism Council Inc

Nonprofit profile at a glance

EIN
208215633
IRS 990-EZ coverage
2015–2025
Forms available
Form 990-EZ 2025
Location
Whitewater, WI, USA
Phone
2624734005
Rating confidence
Limited

Reported finances

Revenue
$171,042
Expenses
$176,473
Assets
$245,499

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • SHERYL ROSA (President)
  • LUCAS PETERSON (Vice President)

People named in this filing

  • SHERYL ROSA (President)
  • JOSH KROGMAN (Treasurer)
  • SUSAN HUMBACH (Director)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The whitewater tourism council markets whitewater area as a tourism destination. The tourism council will promote new and existing attractions and events by providing resources according to council policy. The whitewater tourism council will market whitewater as a tourism destination by communicating the themes of local history, culture, area attractions and events to targeted market segments.

What it reported doing in 2025

Promotion of city tourism

Operating model

Revenue model
Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Sustainability: 39
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -3.2%; rating input score 23; 23rd percentile among comparable filings
  • Total-asset coverage ratio: 1.39; rating input score 69; 69th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 15.3% per year; rating input score 100; 76th percentile among comparable filings
  • Asset growth: 18.9% per year; rating input score 100; 76th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 5 of 5 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 11 filing years from 2015 to 2025
  • Contacts: How to reach this organization
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 23/100.