Wayne County Convention and Visitors Bureau
Nonprofit profile at a glance
- EIN
- 341438989
- IRS 990 coverage
- 2010–2025
- Forms available
- Form 990 2025
- Location
- Wooster, OH, USA
- Phone
- 3302641800
- Rating confidence
- Limited
Reported finances
- Revenue
- $530,981
- Expenses
- $693,957
- Assets
- $313,155
- Liabilities
- $3,179
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- FORREST LANG (PRESIDENT)
- DAN FRANKS (VICE PRESIDENT)
- LAURA NEILL (PAST-PRESIDENT)
- SHANNON CARTER (EXECUTIVE DIRECTOR)
Highest reported compensation
- SHANNON CARTER (EXECUTIVE DIRECTOR): $75,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Committed to promoting tourism and enhancing the local economy while acting as a valuable resource for visitors and residents alike.
What it reported doing in 2025
The bureau promotes tourism activity throughout Ohio and the midwest benefiting all wayne county residents.
Operating model
- Revenue model
- Earned-program. 96% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 90
- Accountability: 70
- Sustainability: 20
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 91.7%; rating input score 92; 27th percentile among comparable filings
- Governance controls: 3 of 8 controls in place; rating input score 38
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -30.7%; rating input score 4; 4th percentile among comparable filings
- Total-asset coverage ratio: 0.45; rating input score 22; 22nd percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 60; 60th percentile among comparable filings
- Officer compensation ratio: 10.8%; rating input score 35; 35th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 4.9% per year; rating input score 100; 37th percentile among comparable filings
- Asset growth: 9.5% per year; rating input score 100; 54th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 11 of 12 board members independent · 3 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $654K in reported program spending
- Leadership: top reported pay $75K · 12 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 15 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 4 of 7 not reported.
- High — Sustainability: Operating margin scored 4/100.
- High — Sustainability: Total-asset coverage ratio scored 22/100.
- Moderate — Sustainability: Officer compensation ratio scored 35/100.