Way to Grow
Nonprofit profile at a glance
- EIN
- 710956749
- IRS 990 coverage
- 2010–2025
- Forms available
- Form 990 2025
- Location
- Minneapolis, MN, USA
- Phone
- 6128744740
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Children's, Youth Services
Reported finances
- Revenue
- $3,761,099
- Expenses
- $4,658,851
- Assets
- $13,442,286
- Liabilities
- $681,350
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
37 people listed
Executive titles in this filing
- JUAN DU (CEO)
Highest reported compensation
- JUAN DU (CEO): $207,743 total reported compensation
- MARK HENDERSON (DIRECTOR OF FINANCE): $104,146 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Working closely with parents and communities, we ensure that children within the most isolated families are born healthy, stay healthy and are prepared for school.
What it reported doing in 2025
History: way to grow has been a leading model for early learning, health and education programming in the twin cities since 1989. We believe that parents are their children's primary educators, and structure our programs to effectively engage parents in their children's education. Way to grow's second-generation approach has reached approximately 60,000 people over the course of the last 36 years. Since our founding in 1989, we have sought to reverse negative educational trends by building trusted, community-based support for the parents and children who are among the most isolated families in our community. In 2005, we formalized our health education program, and in 2006, launched a formal teen parent program. In 2007, we opened our nationally accredited, 4-star parent aware rated preschool pals program, and in 2009, launched great by eight, which is now the cornerstone of our work. Great by eight expanded our effective and statistically proven home visiting model to include children from kindergarten through third grade, in partnership with public, charter and private schools throughout minneapolis and beyond. In 2016, we launched an onsite hub for early childhood, elementary, and parent engagement programming at the lucy c. Laney community school in north minneapolis. In 2018, we expanded our home visiting program to brooklyn park and brooklyn center and have served hundreds of families in partnership with osseo public school district.in 2020 during the covid-19 pandemic, we pivoted our services to include virtual home visiting and expanded our reach to serving families from 11 different counties. Way to grow was the first home visiting model to offer tutoring services for kindergarten through third grade students, with the goal to help all children reach grade level literacy by the end of the third grade. In 2023, way to grow received a one-time grant in recognition of high-quality, evidence-based home visiting model.our founders created way to grow with the vision that every child has an opportunity to succeed in school and in life. Our innovative great by eight home visiting model pairs families with highly trained family educators to provide in-depth, evidence-based, in-home education and support. Family educators help parents to prepare their children for academic success and support families by providing wrap-around educational services through year-round home visits and in-school activities, including early childhood education supporting school readiness, elementary education activities, center-based learning activities, parent engagement and advocacy, and wraparound family support services, including health and wellness education, and supports for youth parents coupled with family stabilization services. 2025 impact: since the pandemic, learning recovery has stalled in the united states. The time is now to allocate resources and implement effective strategies that include high intensity, high dosage tutoring with high-quality learning opportunities to accelerate learning recovery for our children.in 2025, way to grow provided 11,574 in-person and virtual home visits to 2,320 clients (1,368 children and 952 parents) and helped to stabilize 830 families through 1,212 referrals to services to support access to early education, medical needs, and economic support such as housing and food. Our families are demonstrating strong resilience during a time of uncertainty.during the 2024-2025 school year, 72% of early learners were deemed ready for kindergarten; 83% of k-3 students combined demonstrated growth in reading level assessments, and 88% of parents attended at least one of their children's parent-teacher conferences. Learning disruptions over the past couple of years have affected children's literacy gains, with way to grow creating new interventions and curriculum updates to target literacy foundations most impacted. During this time, we continued to work with parents to ensure healthy births, with 100% of newborns
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 73
- Transparency & Controls: 67
- Accountability: 100
- Sustainability: 35
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 86.9%; rating input score 87
- Program expense ratio: 69.6%; rating input score 70
- Fundraising efficiency: $3.33 raised per $1 spent on fundraising; rating input score 8; 8th percentile among comparable filings
Transparency & Controls
- Consistency checks: 93.8%; rating input score 94; 21st percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -23.9%; rating input score 4; 4th percentile among comparable filings
- Total-asset coverage ratio: 2.89; rating input score 69; 69th percentile among comparable filings
- Liabilities to assets ratio: 0.05; rating input score 60; 60th percentile among comparable filings
- Officer compensation ratio: 6.7%; rating input score 46; 46th percentile among comparable filings
Growth
- Program expense growth: 5.1% per year; rating input score 100; 37th percentile among comparable filings
- Revenue growth: 8.5% per year; rating input score 100; 60th percentile among comparable filings
- Asset growth: 19.6% per year; rating input score 100; 84th percentile among comparable filings
Details
- Where the money goes: 86.9% of revenue deployed · 69.6% of spending went to programs
- Governance: 23 of 23 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $3.2M in reported program spending
- Leadership: top reported pay $208K · 37 people listed · 1 of 6 pay-setting controls reported
- Consistency: 31 of 32 current checks pass · 1 finding to review
- Schedules: 6 filed schedules · includes major donors and executive pay
- Filing history: 16 filing years from 2010 to 2025
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 8/100.
- High — Sustainability: Operating margin scored 4/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Moderate — Sustainability: Officer compensation ratio scored 46/100.