Visit Spokane

Nonprofit profile at a glance

EIN
911307281
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Spokane, WA, USA
Phone
5097429380
Rating confidence
Limited

Official website

Reported finances

Revenue
$6,294,509
Expenses
$7,232,840
Assets
$5,517,066
Liabilities
$1,250,250

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

27 people listed

Executive titles in this filing

  • Stephanie Curran (Chief Executive Officer)
  • Rose Noble (President & CEO)

Highest reported compensation

  • Rose Noble (President & CEO): $254,126 total reported compensation
  • Ruth Fitzgerald (Key Employee): $200,214 total reported compensation
  • Denise Bosmans (Employee): $140,584 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The mission of Visit Spokane is to help promote economic development for Spokane County through tourism and tourism promotion.

What it reported doing in 2024

Visit Spokane created and implemented innovative sales and marketing strategies across targeted market segments to expand convention and leisure visitation to the region, increasing visitor spending, and attracting additional overnight stays. Visit Spokane reinforced these strategies with advertising and public relations initiatives and social media opportunities targeted to deliver increased visibility, identity, and visitation to Spokane County. We served as the official destination resource for both residents and visitors to enhance their experiences and increase spending. Visit Spokane acted as an advocate for expanded public meeting, cultural and sports facilities to increase market potential and shared intelligence based on market research to help the community in economic development decision making.During year 2024 the Organization's Destination Marketing Program secured over 2,000,000 media impressions, hosted 45,984 convention attendees, served 35,000 visitors through Trip Advisor and at the Visitor Information Center, and secured media valued at $7,323,655.

Operating model

Revenue model
Grant-funded. 84% of the money available for current operations came from government grants.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 74
  • Accountability: 96
  • Sustainability: 20
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 94.1%; rating input score 94; 24th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -14.9%; rating input score 9; 9th percentile among comparable filings
  • Total-asset coverage ratio: 0.76; rating input score 28; 28th percentile among comparable filings
  • Liabilities to assets ratio: 0.23; rating input score 41; 41st percentile among comparable filings
  • Officer compensation ratio: 15.1%; rating input score 19; 19th percentile among comparable filings

Growth

  • Program expense growth: 4.5% per year; rating input score 100; 36th percentile among comparable filings
  • Revenue growth: 4.1% per year; rating input score 100; 35th percentile among comparable filings
  • Asset growth: 12.4% per year; rating input score 100; 67th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 16 of 17 board members independent · 9 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $6.6M in reported program spending
  • Leadership: top reported pay $254K · 27 people listed · 2 of 6 pay-setting controls reported
  • Consistency: 13 of 13 current checks pass
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 9/100.
  • High — Sustainability: Total-asset coverage ratio scored 28/100.
  • High — Sustainability: Officer compensation ratio scored 19/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 41/100.