Visit Santa Barbara

Nonprofit profile at a glance

EIN
770086722
IRS 990 coverage
2012–2024
Forms available
Form 990 2024
Location
Santa Barbara, CA, USA
Phone
8059669222
Rating confidence
Limited

Official website

Reported finances

Revenue
$11,266,040
Expenses
$11,189,942
Assets
$3,657,377
Liabilities
$2,420,144

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

27 people listed

Executive titles in this filing

  • KATHERINE JANEGA-DYKES (PRESIDENT/CEO)

Highest reported compensation

  • KATHERINE JANEGA-DYKES (PRESIDENT/CEO): $349,698 total reported compensation
  • JAMES MINTON (VP OF STRATEGIC PLANNING): $262,045 total reported compensation
  • BETH OLSON (DIRECTOR OF SALES): $166,818 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

We stimulate new overnight travel to santa barbara south coast through advertising, content marketing, travel media relationships, meetings promotions, and travel trade development.

What it reported doing in 2024

Our marketing campaigns are comprised of two primary divisions: leisure travel advertising, and content marketing. The first is targeted to likely travelers in key California and direct flight markets using print and digital advertising. The latter provides richer storytelling to encourage travelers to plan an overnight trip to the santa barbara south coast. Primary elements of our content marketing include social media stories, trip planning ideas such as business listings and itineraries on santabarbaraca.com and distribution of our 200 page visitor magazine.

Operating model

Revenue model
Earned-program. 91% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 84
  • Accountability: 92
  • Sustainability: 23
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 4 of 6 controls in place; rating input score 67
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 95.2%; rating input score 95; 29th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 0.7%; rating input score 36; 36th percentile among comparable filings
  • Total-asset coverage ratio: 0.33; rating input score 8; 8th percentile among comparable filings
  • Liabilities to assets ratio: 0.66; rating input score 19; 19th percentile among comparable filings
  • Officer compensation ratio: 11.1%; rating input score 16; 16th percentile among comparable filings

Growth

  • Program expense growth: 38.2% per year; rating input score 100; 97th percentile among comparable filings
  • Revenue growth: 9.8% per year; rating input score 100; 73rd percentile among comparable filings
  • Asset growth: 11.5% per year; rating input score 100; 71st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 20 of 21 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $350K · 27 people listed · 4 of 6 pay-setting controls reported
  • Highest-paid contractors: 3 contractors listed · $4.9M reported
  • Consistency: 13 of 13 current checks pass
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 13 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Money network: 6 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 36/100.
  • High — Sustainability: Total-asset coverage ratio scored 8/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • High — Sustainability: Officer compensation ratio scored 16/100.
  • High — Sustainability: Liabilities to assets ratio scored 19/100.