Visit San Antonio

Legal name: Visit San Antonio Inc

Nonprofit profile at a glance

EIN
813047762
IRS 990 coverage
2016–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
San Antonio, TX, USA
Phone
2102442000
Rating confidence
Limited
Sector
Chambers of Commerce & Business Leagues

Official website

Reported finances

Revenue
$31,045,718
Expenses
$29,627,961
Assets
$15,313,082
Liabilities
$2,998,906

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

34 people listed

Executive titles in this filing

  • ANDERSON MARC (PRESIDENT AND CEO (THRU 4/25/25))
  • BASS MARIO (PRESIDENT AND CEO (AS OF 6/2/25))
  • ORWIG TYLER SCOTT (SENIOR VICE PRESIDENT OF SALES)
  • WHEELER LANCE (VICE PRESIDENT OF SALES)
  • MOON MICHELLE (VICE PRESIDENT OF PARTNERS, EXPERIENCE, AND EVENTS)
  • GONZALEZ DAVID (VICE PRESIDENT OF MEDIA RELATIONS & COMMUNICATIONS)

Highest reported compensation

  • ANDERSON MARC (PRESIDENT AND CEO (THRU 4/25/25)): $720,026 total reported compensation
  • ORWIG TYLER SCOTT (SENIOR VICE PRESIDENT OF SALES): $361,799 total reported compensation
  • WHEELER LANCE (VICE PRESIDENT OF SALES): $338,763 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Bringing the world to san antonio by employing sales, marketing and service strategies that influence visitation to san antonio for the benefit of the community.

What it reported doing in 2024

Marketing & communications - positions san antonio as the preferred leisure and meetings destination in Texas, as well as the premier destination for the regional, domestic and international leisure travel market. Our mission is to increase visitation and maintain awareness of san antonio through strategically timed and placed promotions and/or programs. Marketing & communications also bring the region's media attention to san antonio to inspire people to visit. They also maximize and enhance the san antonio visitor experience by providing accurate and helpful information on san antonio, as well as Texas hill country attractions, tourism amenities, cultural sites, and events.

Operating model

Revenue model
Other-operating. 99% of the money available for current operations came from other operating revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 49
  • Accountability: 97
  • Sustainability: 37
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 91.7%; rating input score 92; 6th percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 95.2%; rating input score 95; 29th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 4.6%; rating input score 52; 52nd percentile among comparable filings
  • Total-asset coverage ratio: 0.52; rating input score 16; 16th percentile among comparable filings
  • Liabilities to assets ratio: 0.2; rating input score 59; 59th percentile among comparable filings
  • Officer compensation ratio: 13.7%; rating input score 10; 10th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 3.7% per year; rating input score 100; 32nd percentile among comparable filings
  • Asset growth: 15.5% per year; rating input score 100; 82nd percentile among comparable filings

Details

  • What they do: Mission, programs, and operating context captured from the official website.
  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 20 of 21 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $720K · 34 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.6M reported
  • Consistency: 13 of 14 current checks pass · 1 finding to review
  • Schedules: 6 filed schedules · includes foreign activity and executive pay
  • Filing history: 9 filing years from 2016 to 2024
  • Contacts: How to reach this organization
  • Money network: 14 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 16/100.
  • Review — Sustainability: Operating margin scored 52/100.
  • Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 10/100.
  • Review — Sustainability: Liabilities to assets ratio scored 59/100.