Visit Mesa
Nonprofit profile at a glance
- EIN
- 860680719
- IRS 990 coverage
- 2011–2024
- Forms available
- Form 990 2024
- Location
- Mesa, AZ, USA
- Phone
- 4806823682
- Rating confidence
- Limited
Reported finances
- Revenue
- $4,433,724
- Expenses
- $4,625,272
- Assets
- $3,664,927
- Liabilities
- $504,276
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
35 people listed
Executive titles in this filing
- MARC GARCIA (PRESIDENT & CEO)
- ALISON BROOKS (VICE PRESIDENT, MARKETING AND DESTINATION EXPERIEN)
- KELLY BASSETT (VICE PRESIDENT, MARKETING AND COMMUNICATIONS)
Highest reported compensation
- MARC GARCIA (PRESIDENT & CEO): $412,293 total reported compensation
- JULIE HERMAN (CFO): $205,573 total reported compensation
- ALISON BROOKS (VICE PRESIDENT, MARKETING AND DESTINATION EXPERIEN): $155,593 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Promote the value and vitality of our visitor economy to create a better community.
What it reported doing in 2024
We are the storytellers of a place that defies expectation. A city where wild horses run beside kayakers, where springtime means baseball, not just blossoms, and where every sunset feels like an invitation to explore mesa's limitless possibilities. At visit mesa, we don't just market a destination - we amplify a spirit. We connect visitors to authentic experiences and unexpected wonders, helping them find themselves in every trail, every taste, and every discovery throughout our evolving city. We are stewards of something bigger than travel. We are caretakers of culture, curators of moments, and passionate advocates for a community strengthened by a thriving visitor economy. We believe in connection, in creativity, in the promise that what happens here can be both meaningful and memorable. We exist to inspire exploration - not just of place, but of perspective. And through every story we share, we help others discover their own. This isn't just a place to visit - it's where the journey begins. A city limitless.
Operating model
- Revenue model
- Earned-program. 99% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Accountability: 100
- Sustainability: 26
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -4.3%; rating input score 21; 21st percentile among comparable filings
- Total-asset coverage ratio: 0.79; rating input score 29; 29th percentile among comparable filings
- Liabilities to assets ratio: 0.14; rating input score 52; 52nd percentile among comparable filings
- Officer compensation ratio: 23.1%; rating input score 9; 9th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 5.6% per year; rating input score 100; 45th percentile among comparable filings
- Asset growth: 8.3% per year; rating input score 100; 51st percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 30 of 30 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $3.8M in reported program spending
- Leadership: top reported pay $412K · 35 people listed · 4 of 6 pay-setting controls reported
- Consistency: 13 of 13 current checks pass
- Schedules: 3 filed schedules · includes executive pay
- Filing history: 11 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 5 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 21/100.
- High — Sustainability: Total-asset coverage ratio scored 29/100.
- High — Sustainability: Officer compensation ratio scored 9/100.
- Review — Sustainability: Liabilities to assets ratio scored 52/100.