Visit Baltimore Inc

Nonprofit profile at a glance

EIN
521275445
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
Baltimore, MD, USA
Phone
4106597300
Rating confidence
Limited

Official website

Reported finances

Revenue
$17,838,147
Expenses
$21,395,473
Assets
$12,437,841
Liabilities
$9,261,843

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

43 people listed

Executive titles in this filing

  • AL HUTCHINSON (CHIEF EXECUTIVE OFFICER)

Highest reported compensation

  • AL HUTCHINSON (CHIEF EXECUTIVE OFFICER): $637,159 total reported compensation
  • CRAIG D WALTERS-VAY (CHIEF FINANCIAL OFFICER): $250,893 total reported compensation
  • KIREEM SWINTON (VP OF SALES & CUSTOMER EXPERIENCE): $249,824 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Visit baltimore is the tourism arm of baltimore, responsible for generating incremental economic benefits through attraction of convention and leisure visitors, and works to provide experience for all guests.

What it reported doing in 2024

Visit baltimore serves as the liaison between customers and stakeholders. Customers include meeting planners, tour operators, individual tourists and media. Stakeholders include government, citizens and member organizations. Member organizations represented include lodging, dining, arts, attractions, shopping, transportation, associations and government agencies.

Operating model

Revenue model
Other-operating. 87% of the money available for current operations came from other operating revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 80
  • Accountability: 95
  • Sustainability: 12
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -19.9%; rating input score 5; 5th percentile among comparable filings
  • Total-asset coverage ratio: 0.58; rating input score 19; 19th percentile among comparable filings
  • Liabilities to assets ratio: 0.74; rating input score 16; 16th percentile among comparable filings
  • Officer compensation ratio: 10.6%; rating input score 18; 18th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 3.8% per year; rating input score 100; 33rd percentile among comparable filings
  • Asset growth: 9.6% per year; rating input score 100; 63rd percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 34 of 34 board members independent · 8 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $637K · 43 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $5.6M reported
  • Consistency: 14 of 14 current checks pass
  • Schedules: 5 filed schedules · includes major donors, executive pay, and related organizations
  • Filing history: 16 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Sustainability: Operating margin scored 5/100.
  • High — Sustainability: Total-asset coverage ratio scored 19/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • High — Sustainability: Liabilities to assets ratio scored 16/100.
  • High — Sustainability: Officer compensation ratio scored 18/100.
  • High — Grant Readiness: Federal audit findings: this organization reported findings in its latest federal Single Audit.