Vindex Media

Nonprofit profile at a glance

EIN
881417989
IRS 990 coverage
2022–2024
Forms available
Form 990 2024, Form 990-T 2023
Location
Meridian, ID, USA
Phone
8447374781
Rating
64
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Media, Communications Organizations

Official website

Reported finances

Revenue
$4,877,056
Expenses
$4,461,336
Assets
$1,907,722
Liabilities
$253,507

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

11 people listed

Executive titles in this filing

  • Seth Gruber (President)
  • Kevin KRUSIEWICZ (Vice President)

Highest reported compensation

  • Seth Gruber (President): $202,736 total reported compensation
  • Clover H Carroll (Donor Support Dir): $129,623 total reported compensation
  • David White (Pastoral Dev Dir): $119,917 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Vindex media is a non-profit organization whose mission is to be a voice for unborn children. Our purpose is to educate and expose culture to the evil of abortion until every person has the right to be born.

What it reported doing in 2024

In 2024, the organization expanded nationwide outreach: released the 1916 project on x, hosted a red-carpet premiere, and facilitated 800+ church screenings, with presentations at ~150 churches. Staff attended/exhibited at four conferences, launched four new state chapters, and organized large public gatherings including the march for life in Washington, d.c., and a separate 2,000-person issue-advocacy march. The black robe regiment initiative equipped pastors with resources and training, expanding church engagement on life and liberty issues. These activities advanced our mission to educate, mobilize, and build community in defense of unborn life.

Operating model

Revenue model
Donor-supported. 98% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 48
  • Transparency & Controls: 74
  • Accountability: 77
  • Sustainability: 41
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 50.5%; rating input score 50
  • Program expense ratio: 56%; rating input score 56
  • Fundraising efficiency: $4.49 raised per $1 spent on fundraising; rating input score 15; 15th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 77.8%; rating input score 78; 14th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 8.5%; rating input score 59; 59th percentile among comparable filings
  • Total-asset coverage ratio: 0.43; rating input score 14; 14th percentile among comparable filings
  • Liabilities to assets ratio: 0.13; rating input score 53; 53rd percentile among comparable filings
  • Officer compensation ratio: 12.8%; rating input score 23; 23rd percentile among comparable filings

Growth

  • Program expense growth: 111.3% per year; rating input score 100; 99th percentile among comparable filings
  • Revenue growth: 77% per year; rating input score 100; 99th percentile among comparable filings
  • Asset growth: 44.4% per year; rating input score 100; 97th percentile among comparable filings

Details

  • Where the money goes: 50.5% of revenue deployed · 56% of spending went to programs
  • Governance: 7 of 9 board members independent · 6 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $2.5M in reported program spending
  • Leadership: top reported pay $203K · 11 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.2M reported
  • Consistency: 34 of 34 current checks pass
  • Schedules: 6 filed schedules · includes major donors and executive pay
  • Filing history: 3 filing years from 2022 to 2024
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Mission deployment rate scored 50/100.
  • Review — Financial Efficiency: Program expense ratio scored 56/100.
  • High — Financial Efficiency: Fundraising efficiency scored 15/100.
  • Review — Accountability: Governance controls: 2 of 8 not reported.
  • High — Sustainability: Total-asset coverage ratio scored 14/100.
  • Review — Sustainability: Operating margin scored 59/100.
  • High — Sustainability: Officer compensation ratio scored 23/100.
  • Review — Sustainability: Liabilities to assets ratio scored 53/100.