Versatile Image Co
Nonprofit profile at a glance
- EIN
- 852975784
- IRS 990-EZ coverage
- 2024–2024
- Forms available
- Form 990-EZ 2024
- Location
- Salt Lake City, UT, USA
- Phone
- 8018953615
- Rating
- 84
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Arts Education
Reported finances
- Revenue
- $127,927
- Expenses
- $114,988
- Assets
- $20,116
- Liabilities
- $7,864
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
7 people listed
Executive titles in this filing
- MICHELDA G CASTRO (President)
People named in this filing
- MICHELDA G CASTRO (President)
- GAI BAKER (Director)
- STANLEY BROWN (Treasurer)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Versatile Image is a multidisciplinary creative agency that goes beyond brandingwere partners in progress. Our expertise lies in developing branding strategies that strengthen connections between clients and their communities, drive profitability, and empower creatives with unique, purpose-driven projects that elevate their craft. Were committed to delivering top-tier marketing and branding services designed to generate lasting impact and foster economic growth.
What it reported doing in 2024
The Unity Block Party is more than an event its a movement dedicated to economic empowerment, cultural representation, and artistic excellence within Utah's creative community and its allies. What began in 2020 as the Say Their Names Memorial has grown into a dynamic, multi-day celebration that strengthens Utah's arts and culture landscape. This inclusive, art-driven experience features a gallery, local vendors, and food trucks, along with a thought-provoking panel discussion on economic empowerment, creative entrepreneurship, and community growth. The event culminates in a benefit concert showcasing talented local artists. More than just a festival, its a platform for creative professionals, with proceeds supporting the development of an innovative hub designed to uplift underserved and underrepresented start-ups and small businesses SUPPORTING THE DEVELOPMENT PROJECT MEANS CONTRIBUTING TO INITIATIVES THAT: Empower startups and small businesses to thrive. Foster economic growth in under resourced communities across the region. Enhance Salt Lake City and its surrounding areas as a hub for a diverse, high-value workforce. Champion our Black-led arts and culture organization, contributing to Salt Lake Citys $512.1 million arts and culture economy as a nonprofit.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 100
- Sustainability: 41
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 80.9%; rating input score 81
- Program expense ratio: 90%; rating input score 90
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 10.1%; rating input score 58; 58th percentile among comparable filings
- Total-asset coverage ratio: 0.17; rating input score 17; 17th percentile among comparable filings
- Liabilities to assets ratio: 0.39; rating input score 12; 12th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 80.9% of revenue deployed · 90% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $103K in reported program spending
- Leadership: top reported pay $0 · 7 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Filing history: 1 filing year from 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 17/100.
- Review — Sustainability: Operating margin scored 58/100.
- High — Sustainability: Liabilities to assets ratio scored 12/100.