Veloz

Nonprofit profile at a glance

EIN
820908936
IRS 990 coverage
2019–2024
Forms available
Form 990 2024, Form 990-N 2018
Location
Sacramento, CA, USA
Phone
9167528510
Rating
79
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Energy Resources Conservation and Development

Official website

Reported finances

Revenue
$5,900,658
Expenses
$5,391,955
Assets
$10,787,528
Liabilities
$6,529,438

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

20 people listed

Executive titles in this filing

  • JOSH D BOONE (PRESIDENT/EXECUTIVE DIRECTOR)

Highest reported compensation

  • JOSH D BOONE (PRESIDENT/EXECUTIVE DIRECTOR): $168,326 total reported compensation
  • JENNIFER NEWMAN (SENIOR COMMUNICATIONS ADVISOR): $118,483 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Veloz is a unique public-private nonprofit driving toward 100% zero-emission vehicles through strategic communications, unprecedented collaborations and purposeful convening.

What it reported doing in 2024

For this fiscal year, veloz performed fundraising and strategic planning to prepare for the launch and implementation our next (national) public electric vehicle education program called electric for all 'the way forward is electric'. This campaigned was developed at the intersection of hollywood-style entertainment and best-in-class information to raise awareness, provide facts and provide direct access to complimentary tools that will help the public make their next ev purchase an easy one. The 2025-2026 the way forward is electric campaign followed in the footsteps of past campaigns, with a commitment to reaching all communities, a renewed focus on consumer education and creative concepts developed based on years of consumer research. Launching a campaign of this magnitude takes significant behind-the-scenes work. This included developing the campaign creative and media strategy, managing multiple agencies, reporting, working with our creative agency to execute the campaign, upgraded veloz.org and electricforall.org to prepare for increased use, hired a research partner to help us track the campaign's impact, secured in-kind assets for production, working to identify a top-tier media company to ensure our digitally focused creative assets are placed on the appropriate paid media channels, data is recorded, campaign is optimized over time and that veloz obtains the most impact as possible. The campaign runs july 2025 - june 2026 on a national scale.

Operating model

Revenue model
Donor-supported. 73% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and some filed totals do not add up.

Rating breakdown

  • Financial Efficiency: 83
  • Transparency & Controls: 70
  • Accountability: 84
  • Sustainability: 54
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 83%; rating input score 83
  • Program expense ratio: 90.5%; rating input score 90
  • Fundraising efficiency: $20.62 raised per $1 spent on fundraising; rating input score 60; 60th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 92.3%; rating input score 92; 10th percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 8 controls in place; rating input score 62
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Fail
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 8.6%; rating input score 60; 60th percentile among comparable filings
  • Total-asset coverage ratio: 2; rating input score 62; 62nd percentile among comparable filings
  • Liabilities to assets ratio: 0.61; rating input score 16; 16th percentile among comparable filings
  • Officer compensation ratio: 5.3%; rating input score 51; 51st percentile among comparable filings

Growth

  • Program expense growth: 21.7% per year; rating input score 100; 87th percentile among comparable filings
  • Revenue growth: 13.2% per year; rating input score 100; 78th percentile among comparable filings
  • Asset growth: 25.3% per year; rating input score 100; 90th percentile among comparable filings

Details

  • Where the money goes: 83% of revenue deployed · 90.5% of spending went to programs
  • Governance: 18 of 18 board members independent · 5 of 8 filing controls reported
  • Programs: 4 filed program accomplishments · $4.9M in reported program spending
  • Leadership: top reported pay $168K · 20 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $3.2M reported
  • Consistency: 29 of 30 current checks pass · 1 finding to review
  • Schedules: 5 filed schedules · includes major donors and executive pay
  • Filing history: 6 filing years from 2019 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 3 of 8 not reported.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • High — Sustainability: Liabilities to assets ratio scored 16/100.
  • Review — Sustainability: Officer compensation ratio scored 51/100.