Unveiling
Nonprofit profile at a glance
- EIN
- 472032595
- IRS 990-EZ coverage
- 2018–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2017
- Location
- Encinitas, CA, USA
- Phone
- 7605050849
- Rating
- 88
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Youth Development Programs
Reported finances
- Revenue
- $115,678
- Expenses
- $107,406
- Assets
- $38,116
- Liabilities
- $1,089
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
1 person listed
Executive titles in this filing
- Rondi Rainey (President & CEO)
People named in this filing
- Rondi Rainey (President & CEO)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Women of all ages, in any situation, all over the world are bombarded with destructive lies that say they aren't thin enough, pretty enough, athletic enough, smart enough, and the list goes on. Unveiling exists to let girls and women know they are loved, just as they are.
What it reported doing in 2025
Unveiling has a presence in India and Mexico. Young women from America are trained to teach the same truths that we teach at our American conferences to their Indian and Mexican counterparts who are their same age. In the local schools of India and the orphanages of Mexico, using cultural sensitivity and understanding, our girls share what they have learned through Unveiling with their Indian and Mexican friends. It is a beautiful vision of unity and empowerment. Approximately 2,000 girls were served.In 2014 we created a curriculum that is now used in the local San Diego prisons. We take groups of incarcerated women through the curriculum which helps these women find freedom from the lies they believe about themselves (i.e., I am what I've done, I don't deserve anything good, I am worthless, I will never amount to anything, etc.) We are also beginning to put on "mini" Unveiling conferences at local prisons and jails in San Diego County. Four volunteers were able to reach a few hundred incarcerated women.Unveiling is best known for the conferences and events they put on. The Unveiling conference is a one-day event, in San Diego County, which happens every other year, for 8th-12th grade girls. The Unveiling event happens every other year (on the off year of the conference) for 8th-12th grade girls in San Diego County. Our heart behind the conferences and events is to unveil the lies that young women believe and reveal the truth of how wonderful they are in a safe, honest, and fun atmosphere.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 96
- Transparency & Controls: 82
- Sustainability: 36
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 92.7%; rating input score 93
- Program expense ratio: 99.8%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 7.2%; rating input score 49; 49th percentile among comparable filings
- Total-asset coverage ratio: 0.35; rating input score 30; 30th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 30; 30th percentile among comparable filings
- Officer compensation ratio: 70.1%; rating input score 1; 1st percentile among comparable filings
Growth
- Program expense growth: 17.2% per year; rating input score 100; 71st percentile among comparable filings
- Revenue growth: 10% per year; rating input score 100; 64th percentile among comparable filings
- Asset growth: 5.8% per year; rating input score 100; 45th percentile among comparable filings
Details
- Where the money goes: 92.7% of revenue deployed · 99.8% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $107K in reported program spending
- Leadership: top reported pay $0 · 1 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 2 filed schedules
- Filing history: 8 filing years from 2018 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 49/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 30/100.
- High — Sustainability: Officer compensation ratio scored 1/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 30/100.