United Heroes League

Nonprofit profile at a glance

EIN
270711063
IRS 990 coverage
2010–2024
Forms available
Form 990 2024
Location
Hastings, MN, USA
Phone
6513190737
Rating
85
Verdict
STRONG
Rating confidence
Moderate
Sector
Winter Sports

Official website

Reported finances

Revenue
$5,845,436
Expenses
$4,715,940
Assets
$9,433,820
Liabilities
$2,953,930

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

34 people listed

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Helping military families build confidence, friendships, and engagement through sports.

What it reported doing in 2024

Since inception in 2009, united heroes league has positively affected the lives of over 100,000 military families from coast to coast and around the world. We accomplish our mission by providing service members and their families free sports equipment, financial grants to offset sports fees, skill development camps, pro sport ticketing for the military families to enjoy a special night out together before or after a deployment, and special experiences of meeting pro athletes face to face. Additionally, "united heroes league outdoors" continues to grow to provide unique outdoor experiences for military kids that may not play a traditional team sport. The program includes fishing trips around the country with military kids, pro anglers, and sports celebrities. The outdoor platform also includes archery and bow hunting for our midwest markets and includes a 3d archery course on the uhl campus in Minnesota. United heroes league continues to develop its corporate campus in hastings, mn, with the intent to build the nation's first sports complex dedicated to serving military kids and veterans. The campus currently includes a large-scale monument that honors individual military members from world war i to present day, a full-scale military obstacle course, archery ranges, land navigation/orienteering, and new in 2024 the addition of restrooms, locker rooms and bleacher seating to the outdoor, refrigerated, regulation hockey rink. The campus assets are used for charitable purposes in addition to targeted fundraising events and local community usage. To date, the organization has provided over 55,000 pro sports tickets, over 16,000 sets of athletic equipment, sent over 6,000 kids to free sports camps, and assisted with over 700,000 in financial aid to offset registration fees for lower ranking military families. Additionally, tens of thousands of additional military families have been positively impacted by bringing pro athlete ambassadors to active-duty installations, armories, and veteran homes to boost the morale of our service members and their kids. Often, these visits include special private meet and greet sessions for families struggling with severe service-related injuries or a parent who was killed in action. United heroes league continues to grow and aims to positively impact all five million military kids and twenty-five million veterans and service members. The organization will continue to develop its campus assets, increase giving on an annual basis, and is excited to have our local vfw post operating out of our campus.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Grant intermediary. The nonprofit sent 77% of its reported program spending out as grants.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and liabilities are high compared with assets.

Rating breakdown

  • Financial Efficiency: 74
  • Transparency & Controls: 94
  • Accountability: 93
  • Sustainability: 67
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 68.9%; rating input score 69
  • Program expense ratio: 85.4%; rating input score 85
  • Fundraising efficiency: $22.66 raised per $1 spent on fundraising; rating input score 63; 63rd percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 97%; rating input score 97; 26th percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 19.3%; rating input score 76; 76th percentile among comparable filings
  • Total-asset coverage ratio: 2; rating input score 62; 62nd percentile among comparable filings
  • Liabilities to assets ratio: 0.31; rating input score 33; 33rd percentile among comparable filings
  • Officer compensation ratio: 2.1%; rating input score 75; 75th percentile among comparable filings

Growth

  • Program expense growth: 7.7% per year; rating input score 100; 54th percentile among comparable filings
  • Revenue growth: 13.4% per year; rating input score 100; 78th percentile among comparable filings
  • Asset growth: 22.1% per year; rating input score 100; 87th percentile among comparable filings

Details

  • Where the money goes: 68.9% of revenue deployed · 85.4% of spending went to programs
  • Governance: 32 of 33 board members independent · 7 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $4M in reported program spending
  • Leadership: top reported pay $100K · 34 people listed
  • Consistency: 36 of 36 current checks pass
  • Schedules: 8 filed schedules · includes major donors and grants
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: Filed and resolved organization relationships.
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • Moderate — Sustainability: Liabilities to assets ratio scored 33/100.