Trustworthy Accountability Group Inc

Nonprofit profile at a glance

EIN
472757127
IRS 990 coverage
2015–2025
Forms available
Form 990 2025, Form 990-N 2014
Location
Washington, DC, USA
Phone
2123804700
Rating confidence
Limited
Sector
Business and Industry

Official website

Reported finances

Revenue
$5,421,027
Expenses
$5,805,132
Assets
$7,234,521
Liabilities
$6,911,580

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

12 people listed

Executive titles in this filing

  • MICHAEL ZANEIS (CHIEF EXECUTIVE OFFICER)

Highest reported compensation

  • MICHAEL ZANEIS (CHIEF EXECUTIVE OFFICER): $839,836 total reported compensation
  • RACHEL PARHAM (COO): $457,728 total reported compensation
  • TODD MILLER (DIRECTOR OF COMPLIANCE): $269,481 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Tag is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Tag advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide.

What it reported doing in 2025

Certified against malware seal program: tag's certified against malvertising program saw particularly significant growth with a 31% increase in seals awarded, from 35 to 46 seals. That growth reflects heightened industry focus on malvertising as a core threat vector and on tag's role in defining and enforcing common defenses. As the advertising industry's only intelligence sharing and analysis organization (isao), tag has long occupied a central role in addressing new and emerging threats. Tag's malvertising threat exchange (mtx) expanded its global threat intelligence coverage significantly in 2025. Active mtx member companies now share intelligence from more than 11 countries across 7 time zones, providing 21.5 hours of human coverage in a typical day. That breadth of participation allows tag members to detect and respond to malvertising and piracy threats in near real time, regardless of where they emerge.

Operating model

Revenue model
Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 39
  • Accountability: 82
  • Sustainability: 19
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 9 controls in place; rating input score 56
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Fail
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -7.1%; rating input score 13; 13th percentile among comparable filings
  • Total-asset coverage ratio: 1.25; rating input score 41; 41st percentile among comparable filings
  • Liabilities to assets ratio: 0.96; rating input score 3; 3rd percentile among comparable filings
  • Officer compensation ratio: 39.9%; rating input score 3; 3rd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 7.2% per year; rating input score 100; 53rd percentile among comparable filings
  • Asset growth: 9.1% per year; rating input score 100; 54th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 5 of 5 board members independent · 5 of 9 filing controls reported
  • Programs: 4 filed program accomplishments
  • Leadership: top reported pay $840K · 12 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $541K reported
  • Consistency: 11 of 11 current checks pass
  • Schedules: 7 filed schedules · includes foreign activity and executive pay
  • Filing history: 10 filing years from 2015 to 2025
  • Contacts: How to reach this organization
  • Money network: 7 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • Review — Accountability: Governance controls: 4 of 9 not reported.
  • High — Sustainability: Operating margin scored 13/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 41/100.
  • High — Sustainability: Liabilities to assets ratio scored 3/100.
  • High — Sustainability: Officer compensation ratio scored 3/100.