TrueMediaorg
Nonprofit profile at a glance
- EIN
- 991341951
- IRS 990 coverage
- 2024–2024
- Forms available
- Form 990 2024
- Location
- Seattle, WA, USA
- Phone
- 2063696906
- Rating
- 54
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Voter Education, Registration
Reported finances
- Revenue
- $3,118,418
- Expenses
- $2,675,530
- Assets
- $464,977
- Liabilities
- $22,089
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- Oren Etzioni (CEO)
Highest reported compensation
- Oren Etzioni (CEO): $321,056 total reported compensation
- James Allard (Secretary/Treas): $206,794 total reported compensation
- Dawn Wright (Engineering Lead): $140,039 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To build a deepfake detection tool to identify AI generated media, and to share this tool free of charge to users around the world.
What it reported doing in 2024
Build and disseminate best-in-class deepfake detection tool.
Operating model
- Revenue model
- Donor-supported. 96% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
MIXED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and a relatively small share of voting board members are independent.
Rating breakdown
- Financial Efficiency: 68
- Transparency & Controls: 70
- Accountability: 19
- Sustainability: 44
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 71.9%; rating input score 72
- Program expense ratio: 83.6%; rating input score 84
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 33.3%; rating input score 33; 7th percentile among comparable filings
- Governance controls: 0 of 9 controls in place; rating input score 0
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Fail
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 14.2%; rating input score 70; 70th percentile among comparable filings
- Total-asset coverage ratio: 0.17; rating input score 5; 5th percentile among comparable filings
- Liabilities to assets ratio: 0.05; rating input score 71; 71st percentile among comparable filings
- Officer compensation ratio: 25%; rating input score 8; 8th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 71.9% of revenue deployed · 83.6% of spending went to programs
- Governance: 1 of 3 board members independent · 0 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $2.2M in reported program spending
- Leadership: top reported pay $321K · 4 people listed · 1 of 6 pay-setting controls reported
- Highest-paid contractors: 2 contractors listed · $326K reported
- Consistency: 23 of 23 current checks pass
- Schedules: 4 filed schedules · includes major donors and executive pay
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 8 of 8 not reported.
- Moderate — Accountability: Independent voting board scored 33/100.
- High — Sustainability: Total-asset coverage ratio scored 5/100.
- High — Sustainability: Officer compensation ratio scored 8/100.