Times Square Advertising Coalition

Nonprofit profile at a glance

EIN
371587115
IRS 990-EZ coverage
2012–2024
Forms available
Form 990-EZ 2024
Location
New York, NY, USA
Phone
2122213100
Rating confidence
Limited
Sector
Chambers of Commerce & Business Leagues

Official website

Reported finances

Revenue
$15,000
Expenses
$39,799
Assets
$85,308
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • FRED ROSENBERG (PRESIDENT/DIRECTOR)

People named in this filing

  • FRED ROSENBERG (PRESIDENT/DIRECTOR)
  • MITCHELL SCHWARTZ (CHAIRMAN OF THE BOARD)
  • STUART MANN (TREASURER)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac will initiate an awards program that will recognize best in class advertisements, cooperate with the local business development districton a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

What it reported doing in 2024

The times square advertising coalition (tsac), a not-for-profit trade association, is made up of the key stakeholders in times square, dedicated to the continued promotion of times square as a high profile advertising market place and brand. Our membership is committed to providing the highest level of quality products and services within times square and to preserving and enhancing this iconic landscape. To that point, tsac works to initiate an awards program that will recognize best in class advertisements, cooperate with the local business development district on a visual public arts program and create an evening electronic event on its membership's billboards that will entertain pedestrian traffic in times square.

Operating model

Revenue model
Membership-supported. 100% of the money available for current operations came from membership dues.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Sustainability: 37
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -165.3%; rating input score 5; 5th percentile among comparable filings
  • Total-asset coverage ratio: 2.14; rating input score 67; 67th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: -23.3% per year; rating input score 0; 13th percentile among comparable filings
  • Asset growth: -3.7% per year; rating input score 0; 27th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 10 filing years from 2012 to 2024
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 5/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.