Three Lakes Area Chamber of Commerce and Welcome Cen

Nonprofit profile at a glance

EIN
391609342
IRS 990-EZ coverage
2010–2025
Forms available
Form 990-EZ 2025
Location
Three Lakes, WI, USA
Rating confidence
Limited

Reported finances

Revenue
$164,326
Expenses
$179,950
Assets
$61,605
Liabilities
$16,723

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Jacqueline Sharpe (Executive Director)
  • Melissa Zanzinger (President)
  • Brian Fritz (Vice President)

People named in this filing

  • Jacqueline Sharpe (Executive Director)
  • Marcy Davies (Secretary)
  • Melissa Zanzinger (President)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Three Lakes Area Visitors Bureau exists to promote tourism and community development by marketing our community as a destination and supporting the businesses and experiences that make it unique. This is done through creating and distributing 20,000 printed Destination Guides mailed throughout the country promoting local events in various regional markets running a tourism focused website and this year being the primary organization bringing in a new hotel and community development.

What it reported doing in 2025

Event marketing: overall community event promotion and organization via websites newspapers radio billboards local and regional travel guides. Includes: Oktoberfest Pumpkin Fest March Mania Shootout Junker Sled Weekend

Operating model

Revenue model
Donor-supported. 98% of the money available for current operations came from contributions and gifts.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Sustainability: 24
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -9.5%; rating input score 14; 14th percentile among comparable filings
  • Total-asset coverage ratio: 0.34; rating input score 29; 29th percentile among comparable filings
  • Liabilities to assets ratio: 0.27; rating input score 13; 13th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings

Growth

  • Program expense growth: -23.2% per year; rating input score 0; 10th percentile among comparable filings
  • Revenue growth: 2.3% per year; rating input score 100; 29th percentile among comparable filings
  • Asset growth: 7.4% per year; rating input score 100; 51st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: Filed governance answers
  • Accomplishments: 3 filed program accomplishments
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 16 filing years from 2010 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 14/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 29/100.
  • High — Sustainability: Liabilities to assets ratio scored 13/100.