This Is My Earth
Legal name: This Is My Earth Inc
Nonprofit profile at a glance
- EIN
- 475499709
- IRS 990-EZ coverage
- 2017–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990-EZ 2024, Form 990-N 2016
- Location
- Cherry Hill, NJ, USA
- Phone
- 8567455168
- Rating
- 97
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- International Relief
Reported finances
- Revenue
- $101,373
- Expenses
- $113,387
- Assets
- $133,900
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
4 people listed
People named in this filing
- URI SHANAS (CHAIRPERSON)
- DEBORAH GOLDBERG (BOARD MEMBER)
- TAUNI SAUVAGE (EXECUTIVE DI)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To offer every citizen of the world an opportunity to protect biodiversity for as little as $1 a year, by providing a global, transparent, and democratic platform to purchase and protect threatened critical habitats.
What it reported doing in 2024
The organization operates as a platform and a program to enable the purchase and conservation of vulnerable lands and the reduction of natural habitat destruction.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 56% for direct work, and 44% for grants.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 100
- Transparency & Controls: 100
- Sustainability: 33
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: -11.9%; rating input score 14; 14th percentile among comparable filings
- Total-asset coverage ratio: 1.18; rating input score 65; 65th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 20.6% per year; rating input score 100; 77th percentile among comparable filings
- Revenue growth: 15.1% per year; rating input score 100; 77th percentile among comparable filings
- Asset growth: 21.1% per year; rating input score 100; 81st percentile among comparable filings
Details
- What they do: 7 programs and campaigns described on the official site · 4 operating locations identified
- Where the money goes: 100% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $113K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Filing history: 7 filing years from 2017 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 14/100.