The Yappie Inc
Nonprofit profile at a glance
- EIN
- 882117348
- IRS 990-EZ coverage
- 2022–2024
- Forms available
- Form 990-EZ 2024
- Location
- Princeton, NJ, USA
- Phone
- 6098650062
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Printing, Publishing
Reported finances
- Revenue
- $1,670
- Expenses
- $33,330
- Assets
- $91,264
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- Cheyenne Cheng (President)
- Andrew Huang (CEO)
People named in this filing
- Cheyenne Cheng (President)
- Andrew Huang (CEO)
- Shawna Chen (Editor-in-Chief)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Yappie aims to educate the public and promote civic engagement through the production of nonpartisan policy content about the news and issues that affect Asian America, Native Hawaiian, and Pacific Islander (AANHPI) communities.
What it reported doing in 2024
The Yappie, Inc. is a Delaware nonprofit corporation that operates as an online news service designed to serve AANHPI communities across the U.S. The Yappies content is produced by an editorial team consisting of 9 active editors and writers, all of whom are students or recent college graduates with journalism backgrounds. The corporations founders, Board of Directors, and officers have also worked at prominent news outlets (e.g., Politico, Axios), AANHPI advocacy groups (e.g., OCA-Asian Pacific American Advocates), think tanks (e.g., Council on Foreign Relations, CSIS), and various government bodies. The Yappies newsroom produces three categories of content: newsletter briefings, hard news stories, and feature-length articles. Newsletter briefings collate and analyze recent policy developments affecting AANHPI communities. Hard news stories cover events with major policy implications for AANHPIs and are normally published in the immediate aftermath of said events. Lastly, feature-length articles are in-depth examinations of larger, longer-term policy issues relevant to AANHPI communitiesespecially those that have yet to receive significant attention. 2024 remained an active year for The Yappie. We published 12 biweekly newsletters, featuring both aggregations of recent news and analyses from our writersincluding specialized sections covering campaigns in the leadup to the 2024 elections. We broke important news exclusives regarding presidential campaigns advertising efforts targeting AANHPI communities. And we also published a number of in-depth features, examining everything from AANHPI participation in Hollywood actors unions and efforts to document the stories of Chinese dissidents. In the fall, as the 2024 elections approached, we paused our normal newsletter coverage and instead curated a series of features, analyzing where AANHPI voters stood in 8 battleground states. We also continued our partnership with the Asian American Journalists Association (AAJA) in republishing pieces from their VOICES program, which supports youth journalism. Following the election, The Yappie has embarked on a major rebranding and transformation initiative. This effort aims to reevaluate how our editorial content can more effectively serve AANHPI communities representing diverse political perspectives and expand our audience, all the while maintaining our steadfast commitment to nonpartisan journalism.Thanks to the generosity of our past and present donors, we were able to subsidize our editors and writers as they attended important AANHPI-focused conferences, including AAJAs summer convention in Seattle. These events continue to help our staff build connections within the AANHPI community that will prove important to growing The Yappies reach and support. The Yappie will continue to build on these efforts in 2025.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 91
- Transparency & Controls: 82
- Sustainability: 28
- Growth: 40
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 75.1%; rating input score 75
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -1,895.8%; rating input score 1; 1st percentile among comparable filings
- Total-asset coverage ratio: 2.74; rating input score 72; 72nd percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: 48.8% per year; rating input score 100; 93rd percentile among comparable filings
- Revenue growth: -120.1% per year; rating input score 0; 1st percentile among comparable filings
- Asset growth: -7.9% per year; rating input score 0; 20th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 75.1% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $25K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 3 filing years from 2022 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 1/100.
- High — Growth: Revenue growth scored 0/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.