The William & Mary Alumni Association
Nonprofit profile at a glance
- EIN
- 546054289
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024, Form 990-T 2024
- Location
- Williamsburg, VA, USA
- Phone
- 7572211907
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Alumni Associations
Reported finances
- Revenue
- $3,963,507
- Expenses
- $2,065,576
- Assets
- $21,778,100
- Liabilities
- $122,349
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
29 people listed
Executive titles in this filing
- TINA REYNOLDS KENNY (PRESIDENT)
- BRIAN JOSPEH FOCARINO (VICE PRESIDENT)
- MATTHEW L BRANDON (CHIEF EXECUTIVE OFFICER)
- VALERIE J CUSHMAN (EXECUTIVE DIRECTOR, ALUMNI ENGAGEMENT & INCLUSION)
- KELLY S HOLDCRAFT (EXECUTIVE DIRECTOR, ALUMNI SUCCESS)
Highest reported compensation
- MATTHEW L BRANDON (CHIEF EXECUTIVE OFFICER): $259,470 total reported compensation
- VALERIE J CUSHMAN (EXECUTIVE DIRECTOR, ALUMNI ENGAGEMENT & INCLUSION): $183,753 total reported compensation
- KELLY S HOLDCRAFT (EXECUTIVE DIRECTOR, ALUMNI SUCCESS): $162,877 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of the alumni association is to cultivate a vibrant and inclusive alumni community committed to deepening connections with each other and william & mary for all time coming.
What it reported doing in 2024
Awards and honors - actively recognizing outstanding and dedicated william & mary alumni, faculty, coaches and students through robust awards programs that recognize the best of the best in perpetuity.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 96% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 90
- Transparency & Controls: 71
- Accountability: 91
- Sustainability: 86
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 83.2%; rating input score 83
- Fundraising efficiency: $19.82 raised per $1 spent on fundraising; rating input score 59; 59th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 47.9%; rating input score 92; 92nd percentile among comparable filings
- Total-asset coverage ratio: 10.54; rating input score 91; 91st percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 88; 88th percentile among comparable filings
- Officer compensation ratio: 6%; rating input score 47; 47th percentile among comparable filings
Growth
- Program expense growth: -4.4% per year; rating input score 0; 6th percentile among comparable filings
- Revenue growth: -3.7% per year; rating input score 0; 4th percentile among comparable filings
- Asset growth: 5.8% per year; rating input score 100; 39th percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 83.2% of spending went to programs
- Governance: 24 of 24 board members independent · 7 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $1.7M in reported program spending
- Leadership: top reported pay $259K · 29 people listed · 0 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $364K reported
- Consistency: 28 of 28 current checks pass
- Schedules: 6 filed schedules · includes major donors, grants, and executive pay
- Filing history: 15 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Accountability: Governance controls: 2 of 9 not reported.
- Review — Financial Efficiency: Fundraising efficiency scored 59/100.
- Moderate — Sustainability: Officer compensation ratio scored 47/100.