The Purple Rose Theatre Company
Nonprofit profile at a glance
- EIN
- 382946466
- IRS 990 coverage
- 2009–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024, Form 990-T 2024
- Location
- Chelsea, MI, USA
- Phone
- (734) 433-7673
- Rating
- 80
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Theater
Reported finances
- Revenue
- $2,985,016
- Expenses
- $2,931,458
- Assets
- $5,907,463
- Liabilities
- $741,343
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
16 people listed
Highest reported compensation
- KATIE HUBBARD (MANAGING DIR): $132,845 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The Purple Rose Theatre Company is a professional theatre company dedicated to producing world-class theatre that is accessible to all.
What it reported doing in 2024
In the 2024-2025 fiscal year, the purple rose theatre company put on four productions which included office christmas party, fourteen funerals, my mother and the Michigan/Ohio war, and bert & trixie visit the vet. The organization sold over 40,000 tickets for these performances and brought in over 1,800,000 in ticket revenue.
Operating model
- Revenue model
- Earned-program. 64% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Fundraising costs are high for each dollar raised and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 66
- Transparency & Controls: 92
- Accountability: 90
- Sustainability: 50
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 72.7%; rating input score 73
- Program expense ratio: 73.1%; rating input score 73
- Fundraising efficiency: $2.46 raised per $1 spent on fundraising; rating input score 6; 6th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 6 of 8 controls in place; rating input score 75
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: Pass
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 1.8%; rating input score 40; 40th percentile among comparable filings
- Total-asset coverage ratio: 2.02; rating input score 62; 62nd percentile among comparable filings
- Liabilities to assets ratio: 0.13; rating input score 54; 54th percentile among comparable filings
- Officer compensation ratio: 4.5%; rating input score 57; 57th percentile among comparable filings
Growth
- Program expense growth: 3.3% per year; rating input score 100; 29th percentile among comparable filings
- Revenue growth: 1.9% per year; rating input score 100; 20th percentile among comparable filings
- Asset growth: 7.3% per year; rating input score 100; 46th percentile among comparable filings
Details
- What they do: 2 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 72.7% of revenue deployed · 73.1% of spending went to programs
- Governance: 15 of 15 board members independent · 6 of 8 filing controls reported
- Programs: 2 filed program accomplishments · $2.1M in reported program spending
- Leadership: top reported pay $133K · 16 people listed
- Consistency: 33 of 33 current checks pass
- Schedules: 5 filed schedules · includes major donors
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Fundraising efficiency scored 6/100.
- Review — Accountability: Governance controls: 2 of 8 not reported.
- Moderate — Sustainability: Operating margin scored 40/100.
- Review — Sustainability: Liabilities to assets ratio scored 54/100.
- Review — Sustainability: Officer compensation ratio scored 57/100.