The Paley Center for Media

Nonprofit profile at a glance

EIN
132805582
IRS 990 coverage
2010–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
New York, NY, USA
Phone
2126216600
Rating
77
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Museum, Museum Activities

Official website

Reported finances

Revenue
$17,189,064
Expenses
$20,973,398
Assets
$160,854,525
Liabilities
$3,154,556

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

80 people listed

Executive titles in this filing

  • MAUREEN J REIDY (PRESIDENT & CEO)
  • DIANE LEWIS (EXECUTIVE VICE PRESIDENT)
  • DAVID SCHOER (TREASURER, EXECUTIVE VICE PRESIDENT)

Highest reported compensation

  • MAUREEN J REIDY (PRESIDENT & CEO): $916,044 total reported compensation
  • DIANE LEWIS (EXECUTIVE VICE PRESIDENT): $502,548 total reported compensation
  • DAVID SCHOER (TREASURER, EXECUTIVE VICE PRESIDENT): $410,958 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

See schedule o.

What it reported doing in 2024

Other program services: the paley center's education programs for k-12 students and teachers utilize the paley center archive to build participants' analytical thinking, viewing, and listening skills and to deepen students' understanding of media as a powerful tool to persuade and inform. Classes for students examine media's shaping influence on historic and contemporary events and its unique power to educate and engage audiences. All education classes are aligned with state and local standards for english language arts, social studies, and visual arts. During classes, students view a curated selection of clips from the archive to examine media's coverage of and impact on a particular era or theme, such as the civil rights movement, the cold war, activism, and portrayals of women on television. Educators then guide an inquiry-based discussion where students are asked to critically evaluate the content they have viewed and to provide evidence-based responses. Educators speak about techniques used to construct a narrative, visual and auditory clues, and compare and contract techniques across different programs, examining them for purpose and effect. To reinforce learning and integrate it with classroom curriculum, teachers receive pre- and post-visit materials that cover key vocabulary, discussion questions, and include suggested classroom activities to extend the learning experience. Classes and online resources are designed to prepare students for a 21st century digital learning environment.each year, our educators lead over 150 media literacy classes and workshops serving more than 5,000 k-12 school children and educators. Classes are adjusted according to grade level, cover a broad range of subjects, and incorporate guided discussion to encourage active observation and critical thinking. Over 80% of students served come from New York city.

Operating model

Revenue model
Donor-supported. 83% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
  • Includes noncash contributions: Reported contributions include donated property or goods.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and most voting board members are independent. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and fundraising costs are high for each dollar raised.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 65
  • Accountability: 99
  • Sustainability: 40
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 91.7%; rating input score 92
  • Program expense ratio: 67.1%; rating input score 67
  • Fundraising efficiency: $4.69 raised per $1 spent on fundraising; rating input score 19; 19th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 0 of 6 controls in place; rating input score 0
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 98.4%; rating input score 98; 31st percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -22%; rating input score 4; 4th percentile among comparable filings
  • Total-asset coverage ratio: 7.67; rating input score 89; 89th percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 90; 90th percentile among comparable filings
  • Officer compensation ratio: 14%; rating input score 10; 10th percentile among comparable filings

Growth

  • Program expense growth: 0.5% per year; rating input score 100; 12th percentile among comparable filings
  • Revenue growth: 1.9% per year; rating input score 100; 17th percentile among comparable filings
  • Asset growth: 2.4% per year; rating input score 100; 20th percentile among comparable filings

Details

  • Where the money goes: 91.7% of revenue deployed · 67.1% of spending went to programs
  • Governance: 62 of 63 board members independent · 9 of 9 filing controls reported
  • Programs: 4 filed program accomplishments · $14.1M in reported program spending
  • Leadership: top reported pay $916K · 80 people listed · 0 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $2.5M reported
  • Consistency: 35 of 35 current checks pass
  • Schedules: 7 filed schedules · includes major donors and executive pay
  • Filing history: 14 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 8 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Pay-setting controls scored 0/100.
  • High — Financial Efficiency: Fundraising efficiency scored 19/100.
  • High — Sustainability: Operating margin scored 4/100.
  • High — Sustainability: Officer compensation ratio scored 10/100.